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Consumer Insights Manager
3 months ago
Consumer Insights ManagerLocation:
ChennaiCompensation:
Up to 15 LPAReporting:
AVP - Marketing
About the Brand:A leading real estate developer and builder in South India, renowned for offering luxury villas, residential apartments, and plots. Over the past two decades, the brand has developed more than 38 million sq ft of premium residential real estate across Chennai, Bengaluru, Hyderabad, and Coimbatore. With projects worth over ₹8000 crores in the pipeline, the brand aims to become the largest developer in India by 2029 and rank among the Top 10 Most Trusted Brands in the country.
About the roleAs the Consumer Research Manager, you'll be responsible for shaping and overseeing the company's consumer research strategy. Your role will involve leveraging research findings to enhance product offerings and refine communication strategies.
Responsibilities:Analyze brand tracking data to generate insights that improve communication efforts and boost brand metrics, including ad recall and overall brand scores. (KPIs: ad recall, brand scores, company-wide awareness of research findings)Develop and manage a schedule for qualitative research to gain a deeper understanding of consumer behavior, catering to the needs of marketing and product teams. (KPIs: research calendar adherence, changes in product/communication strategies)Establish and oversee a company-wide customer satisfaction measurement system, providing valuable feedback to the sales and CRM teams. (KPIs: system implementation, improvement in customer satisfaction scores)
Must haves:Proven experience in managing both quantitative and qualitative research.Proficiency with market research tools for data collection and analysis.Ability to convert business challenges into effective research designs and actionable insights.Understanding of various business processes and their effects on customer satisfaction.Experience in coordinating with multiple stakeholders to gather inputs and secure buy-in for research findings.
Preferred Skills:Strong communication and presentation abilities.4-8 years of marketing experience, including at least 2 years in a leadership role.MBA or a certification in marketing analytics is preferred.
About Winnerbrands
At WinnerBrands, we are on a mission to create a community of the brightest marketing minds to deliver impactful, rewarding, and purposeful work by collaborating, contributing & co-learning with smart peers. Backed by Busybeebrands.com, a pioneering brand-building firm that has helped some of the most disruptive new-age brands in the country craft their brand and marketing strategy, we find opportunities with progressives startups and brands in the domain of marketing with multiple engagement models for our talent partners, freelance / part-time or full-time. Request to visit our community page at
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