Performance Marketing Expert

1 month ago


Mumbai, India NeoTrader Full time
Type: Full-Time, In-Office Role (No Remote Work)

NeoTrader is a dynamic and rapidly growing (industry/sector) company. We’re passionate about driving results and maximizing our digital presence. As a Performance Marketing Expert, you’ll play a pivotal role in our success by optimizing our marketing efforts and directly impacting revenue growth.

Responsibilities:

- Lead Generation and Sales: Develop and execute performance marketing strategies to Drive Sales- Collaborate with cross-functional teams to align marketing efforts with business goals.- Monitor and analyze key performance metrics, adjusting campaigns as needed.- Direct Sales Focus: Implement strategies that convert website visitors into paying customers.- Optimize landing pages, CTAs, and user journeys to maximize conversion rates.- Leverage data-driven insights to enhance the customer experience and drive direct sales.- Remarketing: Create and manage remarketing campaigns across various channels (e.g., Google Ads, social media).- Tailor messaging to re-engage potential customers who have shown interest in our products/services.- Audience Targeting: Define and refine audience segments based on demographics, behavior, and intent.- Utilize tools like Google Analytics, Facebook Business Manager, and CRM systems to identify high-potential audiences.- Performance Analytics: Regularly analyze campaign performance, A/B test results, and ROI.- Provide actionable insights to optimize marketing spend and improve conversion rates.- Collaboration: Work closely with content creators, designers, and developers to align marketing assets with performance goals.- Collaborate with sales teams to ensure seamless lead handoff and follow-up.

Qualifications:

- Bachelor’s degree in marketing, Business, or a related field.- Proven track record of success in performance marketing, preferably in (specific industry).- Proficiency in tools such as Google Ads, Facebook Ads, and marketing automation platforms.- Strong analytical skills and the ability to translate data into actionable recommendations.- Excellent communication skills to convey complex marketing concepts clearly.

Why Join Us:

- Be part of a dynamic team that values innovation, collaboration, and results.- Opportunity to make a direct impact on revenue growth and business success.- Competitive compensation package and growth prospects.

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