Product Marketing Manager

2 days ago


Mumbai, Maharashtra, India Schneider Electric Full time
Product Marketing Manager - Inverter Products
A pioneering electrical and automation brand with a rich legacy of over 70 years in India is seeking a Product Marketing Manager - Inverter Products .
This individual will be responsible for developing and executing marketing strategies for inverter products to drive market growth and product awareness. They will conduct market research to understand customer needs, market trends, and competitive landscape.
The successful candidate will collaborate with cross-functional teams, including engineering, sales, and customer support, to ensure alignment on product development and marketing initiatives. They will create product positioning and messaging that resonates with target customers.
In addition, they will prepare marketing materials, such as datasheets, presentations, and case studies, plan and execute product launches, and analyze sales data and customer feedback to refine marketing strategies and improve product performance.
Key Responsibilities:

• Develop and execute marketing strategies for inverter products

• Conduct market research to understand customer needs, market trends, and competitive landscape

• Collaborate with cross-functional teams to ensure alignment on product development and marketing initiatives

• Create product positioning and messaging that resonates with target customers

• Prepare marketing materials, such as datasheets, presentations, and case studies

• Plan and execute product launches

• Analyze sales data and customer feedback to refine marketing strategies and improve product performance
Requirements:

• Bachelor's degree in Marketing, Business, Engineering, or a related field

• Experience in product marketing, preferably in the energy or electrical industry

• Strong understanding of inverter technology and applications

• Excellent communication and interpersonal skills

• Ability to work collaboratively in a fast-paced environment
About Us:
We are an equal opportunity employer and aspire to be the most inclusive and caring company in the world. We provide equitable opportunities to everyone, everywhere, and ensure all employees feel uniquely valued and safe to contribute their best.

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