Manager - Product Marketing

3 weeks ago

Mumbai, Maharashtra, India Black Box Full time
Job Description

Job Overview

JOB DESCRIPTION

Black Box is a leading control room technology provider trusted by customers for mission-critical operations in the worlds most demanding high-performance environments. We specialize in the manufacturing of KVM, AV, and IoT product solutions.

We are seeking a Senior Marketing Program Manager, with deep expertise in marketing KVM, AV and IoT products into Command Center and Control Room environments. The Senior Marketing Program Manager will drive high-impact marketing initiatives that generate qualified leads and support sales efforts across the Asia-Pacific region (India, Japan and Australia).

This role will work closely with the direct/channel sales and distribution teams, ensuring alignment with global marketing strategies while tailoring campaigns to the regional markets. The ideal candidate is a strategic thinker who will also provide daily hands-on execution. The Senior Marketing Program Manager will have a strong background in B2B marketing, and a deep understanding of sales enablement, solutions marketing, digital marketing, and event execution.

Responsibilities

- Control Room Marketing: Drive new business and expand market share for Black Boxs high-performance KVM, secure AV, and mission-critical control room solutions across six vertical markets: Government (DOD & Civilian, Healthcare), Data Centers, Broadcast, Entertainment, Transportation.
- Partner Marketing: Master the control room ecosystemunderstand the key players and create lead programs that benefit all Black Box partners.
- Channel & Distribution Marketing: Collaborate with the APAC channel sales, direct sales and distribution teams to execute marketing programs focused on driving high-intent leads and qualified opportunities.
- Sales Enablement: Equip sales teams with localized content and collateral to support lead conversion through the content portal.
- Budget & Vendor Management: Work with the VP of Marketing to manage the marketing budget, coordinating with agencies, internal finance teams, and resource management teams to process SOWs, POs, and invoices.
- Campaign Localization: Align with the global marketing team to adapt digital campaigns and messaging across multiple channels, ensuring relevance to the APAC market.
- Event Planning & Execution: Organize and attend virtual and in-person events, including regional tabletop, distribution, and industry events, to generate leads. Manage event logistics with the support of a part-time contractor and marketing specialist.
- Content Development: Partner with the content team to develop localized marketing collateral, craft compelling campaign copy, and optimize email marketing and event messaging for the APAC audience.
- Product-Led Growth Initiatives: Support and optimize marketing communications and touchpoints for product-led growth in APAC.
- Campaign Performance & Analytics: Leverage tools like Salesforce and Pardot to analyze marketing campaign performance and provide data-driven insights.
- Marketing Automation & Lead Nurturing: Utilize marketing automation platforms, including ZoomInfo, to refine lead qualification and nurturing strategies.
- Reporting & Strategy: Deliver monthly business reviews analyzing performance against sales goals, identifying strategic adjustments, and presenting actionable insights to leadership.

Requirements

- 5+ years of experience in B2B marketing, preferably in a channel or distribution-focused role.
- Strong background in digital marketing, sales enablement, and event marketing.
- Experience in marketing technology products and/or services is strongly preferred.
- Experience managing marketing budgets, vendors, and financial processes.
- Proficiency in marketing automation platforms (e.g., Pardot, ZoomInfo) and CRM tools (Salesforce.com).
- Strong analytical skills with the ability to track and report on campaign performance.
- Excellent communication and copywriting skills, with experience localizing content for different audiences.
- Ability to work cross-functionally with sales, content, and global marketing teams.
- Highly organized, self-motivated, and able to manage multiple projects simultaneously.

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