Manager - Product Marketing

3 days ago

Mumbai, Maharashtra, India Zycus Full time

Certinal, a leader in digital signature solutions, is looking for a strategic and hands-on Marketing Manager to drive product awareness, demand generation, and customer engagement. This role requires expertise in product marketing, content creation, GTM strategies,ABM, and field marketing.

Key Responsibilities:

- Product Marketing: Develop positioning, messaging, and adoption strategies for Certinals solutions.

- Content Marketing: Create and manage high-quality content (blogs, whitepapers, case studies, webinars, social media) aligned with SEO best practices.

- Demand Generation: Execute multi-channel campaigns (email, social, PPC, events) to generate qualified leads and optimize performance.

- Go-to-Market (GTM): Plan and execute market expansion and product launch strategies based on research and competitive analysis.

- Account-Based Marketing (ABM): Personalize campaigns to engage high-value accounts in collaboration with the sales team.

- Field Marketing: Organize and manage trade shows, conferences, and webinars to boost brand awareness and lead 5+ years of marketing experience, preferably in B2B SaaS.

- Strong background in demand generation, product marketing, GTM, and content creation.

- Analytical mindset with expertise in campaign performance measurement.

- Excellent communication skills and experience with marketing automation tools.

Why Should You Join Us?

Recognized u202fas a leader by Analysts. Zycus is cited as a Leader in The u202fForrester Wave's Contract Lifecycle Management for Buy-Side u202fContract Suite, Q4 2021. Find out more about us and read the report u202feSign is a future-ready Digital Transaction Management solution u202fthat provides trust, security, and compliance. Zycus's Certinal u202fmeets the global standards for eSignature and u202fu202fu202fu202fu202fhas external 3rd u202fparty validation of compliance undertaken by Ernst & Young an impact and transform with your ideas. You will get the opportunity to lead and grow the business. Opportunity to lead a dynamic and innovative organization at the forefront of the digital transformation industry.

Chance to make a significant impact on the growth and success of Certinal, backed by the resources and expertise of Zycus.

About Us

Certinal is a leading provider of secure, compliant, and innovative electronic signature solutions. As a subsidiary of Zycus, a global leader in procurement technology solutions, Certinal benefits from a strong foundation and extensive resources to drive innovation and growth in the digital transaction management industry. Certinal is committed to delivering exceptional value to its clients through cutting-edge technology and customer-centric services.

About Zycus:

Zycus is a pioneer in cognitive procurement, offering a comprehensive suite of procurement performance solutions powered by artificial intelligence. With over two decades of experience, Zycus is trusted by leading global organizations to drive efficiency, savings, and compliance in their procurement processes. Zycus' solutions cover the entire source-to-pay cycle, ensuring seamless integration and superior performance.

(ref:iimjobs.com)

  • Volody - Manager - Digital Marketing

    4 days ago

    Mumbai, Maharashtra, India Volody Product INC Full time

    Volody Products is seeking an experienced Digital Marketing Manager to lead our SEO, content marketing, email automation, and paid advertising efforts. This role is crucial in driving organic traffic, generating MQLs (Marketing Qualified Leads), and optimizing paid campaigns to accelerate business growth.Key Responsibilities:- SEO & Content: Lead on-page and...

  • Product Marketing Manager

    2 weeks ago

    Mumbai, Maharashtra, India The Premier Consultants ( Recruitment Company ) Full time

    Job opening for Product Marketing Manager role in a leading NBFC at Mumbai. Job Role : Product Marketing Manager Location : Mumbai Working Days : 5 Days Work Mode : Work from Office Roles & Responsibilities: Product Positioning & Messaging Craft persuasive and distinctive product messaging that effectively communicates the value proposition to target...

  • Product Marketing Manager

    2 weeks ago

    Mumbai, Maharashtra, India The Premier Consultants ( Recruitment Company ) Full time

    Job opening for Product Marketing Manager role in a leading NBFC at Mumbai.Job Role: Product Marketing ManagerLocation: MumbaiWorking Days: 5 DaysWork Mode: Work from OfficeRoles & Responsibilities:Product Positioning & MessagingCraft persuasive and distinctive product messaging that effectively communicates the value proposition to target audiences.Gain...

  • Product Marketing Manager

    2 weeks ago

    Mumbai, Maharashtra, India The Premier Consultants ( Recruitment Company ) Full time

    Job opening for Product Marketing Manager role in a leading NBFC at Mumbai.Job Role: Product Marketing ManagerLocation: MumbaiWorking Days: 5 DaysWork Mode: Work from OfficeRoles & Responsibilities:Product Positioning & MessagingCraft persuasive and distinctive product messaging that effectively communicates the value proposition to target audiences.Gain...

  • Product Marketing Manager

    5 hours ago

    Mumbai, Maharashtra, India Schneider Electric Full time

    Product Marketing Manager - Inverter Products A pioneering electrical and automation brand with a rich legacy of over 70 years in India is seeking a Product Marketing Manager - Inverter Products .This individual will be responsible for developing and executing marketing strategies for inverter products to drive market growth and product awareness. They will...

  • Product Marketing Manager

    3 weeks ago

    Mumbai, Maharashtra, India One Point Six Technologies Pvt Ltd Full time

    Study company productsTranslate technical details into benefits for the userFollow and analyze market trends to position productsDevelop product marketing strategies (pricing, advertising, product launching)Craft compelling messages across marketing channels (landing pages, ad campaigns)Work with various teams (design, content, acquisition, product, sales)...

  • Product Marketing Manager

    3 weeks ago

    Mumbai, Maharashtra, India Hoopr Full time

    Company DescriptionHoopr is India's leading music licensing platform, enabling brands, agencies, and content creators to legally use music for their marketing and production needs. With the launch of Hoopr Smash, we are making Bollywood music licensing accessible for businesses to create impactful content.Role DescriptionWe're looking for a Senior Product...

  • Product Marketing Manager

    3 weeks ago

    Mumbai, Maharashtra, India Hoopr Full time

    Company DescriptionHoopr is India's leading music licensing platform, enabling brands, agencies, and content creators to legally use music for their marketing and production needs. With the launch of Hoopr Smash, we are making Bollywood music licensing accessible for businesses to create impactful content.Role DescriptionWe're looking for a Senior Product...

  • Product Marketing Manager

    5 days ago

    Mumbai, Maharashtra, India Meril Full time

    About the RoleThe Product Marketing Manager at Meril is responsible for overseeing the downstream marketing of our Cardiovascular portfolio in India. This involves conceptualizing and implementing effective marketing campaigns, collaborating with regional sales teams, and contributing to market development strategies.Key ResponsibilitiesCraft holistic...

  • Manager - Product Marketing

    2 days ago

    Mumbai, Maharashtra, India Black Box Full time

    Job DescriptionJob OverviewJOB DESCRIPTIONBlack Box is a leading control room technology provider trusted by customers for mission-critical operations in the worlds most demanding high-performance environments. We specialize in the manufacturing of KVM, AV, and IoT product solutions.We are seeking a Senior Marketing Program Manager, with deep expertise in...

  • Manager - Product Marketing

    3 days ago

    Mumbai, Maharashtra, India Black Box Full time

    Job Overview:   Black Box is a leading control room technology provider trusted by customers for mission-critical operations in the world's most demanding high-performance environments. We specialize in the manufacturing of KVM, AV, and IoT product solutions.  We are seeking a Senior Marketing Program Manager, with deep expertise in marketing KVM, AV...

  • Product Marketing Manager

    20 hours ago

    Mumbai, Maharashtra, India Yotta Data Services Private Limited Full time

    Job Scope:As a Product Marketing Manager at Yotta, you will spearhead the development and execution of go-to-market strategies, create sales enablement assets, and collaborate cross-functionally to drive product adoption and revenue growth. You will be a critical player in shaping Yotta's messaging, positioning, and overall market presence, ensuring that our...

  • Product Marketing Manager

    4 days ago

    Mumbai, Maharashtra, India 3D Cubify Full time

    Product Marketing Manager Overview We are seeking a highly motivated Product Marketing Manager to lead our digital presence and marketing strategies. Key Responsibilities Social Media Management: Develop and manage our LinkedIn and Instagram presence with engaging and strategic content. Content & Social Calendar: Plan and execute a structured content roadmap...

  • Product Marketing Manager

    4 weeks ago

    Mumbai, Maharashtra, India Network People Services Technologies Ltd. (NPST- Banking and Payment Solutions) Full time

    Who we are and what do we do NPST is a fintech company bridging the banking and fintech worlds with its product suite of technology and payments, for over 10 years. We provide software and digital payment solutions to the BFSI Industry as a Technology service provider. We function as a Technology Service Provider (TSP) and a Third-Party Aggregator Provider...

  • Product Marketing Manager

    1 day ago

    Mumbai, Maharashtra, India Network People Services Technologies Ltd. (NPST- Banking and Payment Solutions) Full time

    Who we are and what do we doNPST is a fintech company bridging the banking and fintech worlds with its product suite of technology and payments, for over 10 years. We provide software and digital payment solutions to the BFSI Industry as a Technology service provider. We function as a Technology Service Provider (TSP) and a Third-Party Aggregator Provider...

  • Product Marketing Manager

    3 weeks ago

    Mumbai, Maharashtra, India Vontier Full time

    JOB DESCRIPTION Key Responsibilities:  • Be the marketing organization's go-to expert on target users/personas, use cases, and solutions utilizing Invenco by GVR products for your region. • Public-facing representative for Invenco by GVR products and solutions in assigned region. Conduct live demos, present your product when called upon, and be...

  • Product Marketing Manager

    2 weeks ago

    Mumbai, Maharashtra, India Schneider Electric Full time

    Lauritz Knudsen Electrical and Automation(A unit of Schneider Electric India Pvt. Ltd.) is a pioneering electrical and automation brand with a rich legacy of over 70 years in India. We offer comprehensive portfolio of low-voltage switchgear, medium-voltage switchgear, automation solutions, software, and services catering to diverse segments, including homes,...

  • Product marketing manager

    2 days ago

    Mumbai, Maharashtra, India 3D Cubify Full time

    3 D Cubify is a fast-growing startup, and we are looking for a Product Marketing Manager to take charge of our digital presence and marketing strategies. This role offers the opportunity to work in a dynamic startup environment, where your contributions will directly impact the foundation and growth of the company. If you thrive in a fast-paced setting,...

  • Product Marketing Manager

    5 days ago

    Mumbai, Maharashtra, India 3D Cubify Full time

    3D Cubify is a fast-growing startup, and we are looking for a Product Marketing Manager to take charge of our digital presence and marketing strategies. This role offers the opportunity to work in a dynamic startup environment, where your contributions will directly impact the foundation and growth of the company. If you thrive in a fast-paced setting, enjoy...

  • Manager - product marketing

    13 hours ago

    Navi Mumbai, Maharashtra, India Black Box Full time

    Job Overview:Black Box is a leading control room technology provider trusted by customers for mission-critical operations in the world's most demanding high-performance environments. We specialize in the manufacturing of KVM, AV, and Io T product solutions.We are seeking a Senior Marketing Program Manager, with deep expertise in marketing KVM, AV and Io T...