Product Marketing Manager

3 weeks ago

Mumbai, Maharashtra, India Hoopr Full time

Company Description

Hoopr is India's leading music licensing platform, enabling brands, agencies, and content creators to legally use music for their marketing and production needs. With the launch of Hoopr Smash, we are making Bollywood music licensing accessible for businesses to create impactful content.

Role Description

We're looking for a Senior Product Marketing Manager to drive product growth, user acquisition, and revenue through data-driven marketing strategies. This is a high-impact leadership role, working closely with cross-functional teams to scale Hoopr's adoption and sales.

Key Responsibilities

Product Growth & Strategy

  • Own the end-to-end product marketing strategy, ensuring alignment with business goals.
  • Drive customer segmentation, positioning, and messaging to maximize impact.
  • Use data analytics, cohort analysis, and A/B testing to optimize user funnels.

Performance Marketing & Demand Generation

  • Oversee paid marketing campaigns (Google Ads, Meta, , YouTube) to drive acquisition & conversion.
  • Work closely with the performance marketing team to track and optimize ad spend.
  • Develop and execute retargeting & lead nurturing campaigns.

SaaS Product Metrics & Analysis

  • Analyze user behavior, drop-offs, and churn rates to improve product engagement.
  • Define & track key SaaS growth metrics like CAC, LTV, activation rates & retention.
  • Implement marketing automation tools to drive growth at scale.

Team Leadership & Cross-Functional Collaboration

  • Manage & mentor a team of 3-5 marketers (performance, content, and growth).
  • Work closely with Product, Sales, and Tech teams to ensure marketing success.
  • Conduct competitive analysis & market research to identify growth opportunities.

Qualifications

  • Market Research and GTM strategy, positioning, and demand generation.
  • 5-8 years of experience in Product Marketing, Growth, or Performance Marketing (SaaS or tech-based products preferred).
  • Experience in leading cross-functional teams
  • Strong analytical and communication skills
  • Bachelor's degree in Marketing, Business, or related field
  • Proven experience managing & leading teams.
  • Strong understanding of SaaS metrics – cohort analysis, CAC, LTV, retention, churn.
  • Hands-on experience with paid advertising (Google, Meta, Ads).
  • Analytical mindset with experience using Google Analytics, Google Tag Manager CRM & automation tools.

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