Manager - Activations

3 weeks ago


mumbai, India Mahindra Rise Full time

Company:

Mahindra Last Mile Mobility Limited Responsibilities & Key Deliverables Planning and executing theme based BTL for brands. Agency pitch for evaluating cost and innovative idea. Route plan coordination with field team Execution monitoring and ROI Quick enquiry monitoring and focus on LEBR conversions. Participation in EV expos. Cost negotiation with exhibitors. Creative for vehicle display. Execution and monitoring ROI. Planning launch events Launch theme Conceptualization of BTL at AO as per market need. Setting up process and monitoring of AO led BTL. LEBR monitoring. Monthly budget monitoring. Cluster wise, agency wise ROI monitoring On boarding of agencies Agency rate card Preferred IndustriesWhite Goods IndustryConsumer FMCG / FoodData ScienceEducation QualificationMBA in Marketing; MBAGeneral Experience6 -8 years of activation experienceCritical ExperienceMahindra Leadership CompetenciesStrategic Business Orientation_Business PerspectiveStrategic Business Orientation_Anticipating and Leveraging Business OpportunitiesStrategic Business Orientation_Strategic ForesightStrategic Business Orientation_Global mind-setLeadership through Sustainability_Strategize around,Sustainability DriversLeadership through Sustainability_Frugal mind setLeadership through Sustainability_Stakeholder focusLeadership through Sustainability_Triple Bottom Line SensitivityCustomer Focus_Customer SensitivityCustomer Focus_Customer DelightCustomer Focus_Service OrientationInnovation Led Transformation _Idea OrientationInnovation Led Transformation _Change catalystInnovation Led Transformation _Risk Taking with ResponsibilityResult Orientation with Execution Excellence_Effective Project ManagementResult Orientation with Execution Excellence_Passion for QualityResult Orientation with Execution Excellence_Accountability for resultsResult Orientation with Execution Excellence_Agility with disciplineLeveraging Human Capital_Exponential synergyLeveraging Human Capital_Team developmentLeveraging Human Capital_Entrepreneurial engagementLeveraging Human Capital_Appreciating diversityWeaving Passion and Energy at Work_Being Passionate about workWeaving Passion and Energy at Work_Working without BarriersWeaving Passion and Energy at Work_Blending Fun with workWeaving Passion and Energy at Work_Learning from FailuresSystem Generated Core SkillsBudgeting & CostingCommunication SkillsConsumer InsightingCreative ThinkingEvent ManagementInterpersonal SkillsNetworkingPresentation SkillsStrategic PlanningAdvertisingBudget ManagementBTL AdvertisingSalesSystem Generated Secondary Skills
  • Manager - Activations

    3 weeks ago


    Mumbai, India Mahindra Rise Full time

    Company: Mahindra Last Mile Mobility Limited Responsibilities & Key Deliverables Planning and executing theme based BTL for brands. Agency pitch for evaluating cost and innovative idea. Route plan coordination with field team Execution monitoring and ROI Quick enquiry monitoring and focus on LEBR conversions. Participation in EV expos. Cost negotiation...

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