Publisher Manager
3 weeks ago
Key Responsibilities:
- Develop and maintain strong relationships with mobile affiliate partners, ensuring clear communication, trust, and mutually beneficial collaboration.- Identify, recruit, and onboard new mobile affiliates, expanding our network with quality partners.- Oversee the delivery and performance of mobile-based campaigns, ensuring alignment with client goals and timelines.- Track and analyze key performance indicators (KPIs), optimizing strategies to improve conversion rates and overall campaign success.- Provide detailed performance reports to both affiliate partners and internal teams, leveraging insights for continuous improvement.- Proactively address any campaign delivery or performance-related challenges to ensure smooth operations.- Stay updated on the latest industry trends, tools, and best practices in mobile affiliate marketing.- Assist in negotiating competitive terms, commissions, and contracts with mobile affiliates.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.- 1+ years of experience in affiliate marketing, with a focus on mobile-based campaigns or affiliate program management.- Familiarity with mobile affiliate marketing strategies and platforms.- Ability to interpret data and performance metrics to make informed decisions.- Strong verbal and written communication skills, with the ability to build and manage relationships effectively.- Highly organized with a meticulous approach to managing multiple campaigns simultaneously.- Knowledge of digital advertising platforms and third-party tracking tools like Swaarm, Offerslook, Affise, Trackier, etc., is a plus.
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