Inbound Marketing Specialist

5 days ago

Janakpuri, India FirstPrinciples Full time

About the Role

Drive organic growth through integrated inbound marketing strategies with deep SEO expertise. Execute data-driven campaigns leveraging AI-powered tools, content optimization, and technical SEO to maximize organic visibility for SaaS clients. Work cross-functionally with content, product, and growth teams to implement search-first initiatives across the customer journey.

Key Responsibilities

Inbound Campaign Execution : Develop and execute integrated inbound campaigns combining SEO, content marketing, and conversion optimization Create SEO-driven content calendars aligned with buyer personas and search intent stages Implement topic cluster strategies and pillar content frameworks for authority building

AI-Augmented SEO Implementation : Execute keyword research using AI tools to identify high-impact opportunities Optimize content for Google SGE and AI-generated search features Deploy programmatic SEO tactics for scalable organic growth Monitor and adapt to algorithm changes and SERP evolution

Technical SEO Execution : Conduct technical audits using Screaming Frog, Sitebulb, and enterprise platforms Implement schema markup, Core Web Vitals optimization, and crawl improvements Execute site migrations, URL restructuring, and indexation management Ensure GDPR/CCPA compliance in tracking implementations

Content Optimization : Optimize existing content for E-E-A-T signals and entity-based SEO Create briefs for AI-assisted content generation while maintaining quality standards Implement internal linking strategies and content refresh programs Develop landing pages optimized for organic conversion

Performance Analysis : Build GA4 dashboards and custom reports for organic performance tracking Analyze user behavior data to inform content and SEO strategies Track keyword rankings, organic traffic, and conversion metrics Generate actionable insights from search console and third-party tools

Link Building & Outreach : Execute digital PR campaigns for high-authority backlinks. Manage outreach programs using AI-powered prospecting tools. Develop linkable assets and resource pages. Monitor backlink profiles.

Must Have Skills & Experience

  • Agency Background (CRITICAL): Minimum 2+ Yrs of experience.
  • Core SEO Expertise: 2+ Years hands on experience in organic traffic growth (minimum 50% YoY across multiple accounts) Proficiency in enterprise SEO tools (SEMrush/Ahrefs mandatory) Advanced Google Analytics 4 and Search Console expertise Technical SEO fundamentals (crawling, indexing, site architecture)
  • Technical Competencies: Working knowledge of HTML, CSS, JavaScript basics Experience with at least one CMS (WordPress, Webflow, Contentful) API understanding for tool integrations Basic SQL for data analysis
  • AI & Automation: Hands-on experience with AI content tools (ChatGPT, Claude, Jasper) Keyword clustering and semantic SEO implementation Automation workflow creation using Zapier/Make.
  • Analytical Skills: Data visualization using Looker Studio, A/B testing and conversion optimization basics ROI calculation and budget allocation understanding.
  • Content & Creative: Copywriting and content creation skills Basic design sense (Canva/Figma familiarity) Video SEO and YouTube optimization Podcast SEO understanding
  • Certifications: Google Analytics Individual Qualification (IQ) Google Ads Search Certification HubSpot Content Marketing Certification SEMrush/Ahrefs Academy certifications

Job Type: Full-time

Pay: ₹40, ₹60,000.00 per month

Work Location: In person

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