Demand Generation Executive

3 weeks ago

Mohali, India SEO Quartz Full time

SEO Quartz is seeking a strategic, hands-on Demand Generation Executive with a strong focus on email marketing automation. This role will lead efforts in building and optimizing demand-generation campaigns that drive awareness, nurture prospects, and convert leads into revenue. A key responsibility will be managing email campaigns end-to-end—from selecting the right tools and writing impactful copy, to daily performance optimization and reporting.

Key Responsibilities:

  • Plan, execute, and optimize multichannel demand generation campaigns, with a heavy emphasis on email marketing workflows.
  • Write persuasive and engaging email copy (newsletters, nurturing sequences, drip campaigns, promotional offers) aligned with customer personas.
  • Research, evaluate, and implement email marketing automation tools (e.g., HubSpot, Klaviyo, ActiveCampaign, Mailchimp) best suited for business needs.
  • Continuously optimize campaigns on a daily basis through A/B testing, deliverability improvements, list hygiene, and engagement tracking.
  • Align with sales teams to define MQL criteria, manage lead handoff, and optimize lead-to-revenue conversion.
  • Create targeted content assets (case studies, guides, blogs) to fuel email and multichannel campaigns.
  • Conduct market and competitive research to refine messaging and campaign strategies.
  • Build, monitor, and report on key campaign metrics: open rates, CTRs, conversions, MQLs, SQLs, pipeline influence, and ROI.
  • Manage campaign budgets and coordinate with external vendors or partners if needed.
  • Collaborate cross-functionally with product, content, UX/UI, and IT teams to ensure consistent messaging.

Qualifications & Skills:

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 2–3 years experience in email marketing automation and demand generation.
  • Proven expertise in tools like HubSpot, ActiveCampaign, Klaviyo, or similar.
  • Strong email writing and copywriting skills with the ability to adapt tone and style for different audiences.
  • Analytical mindset with experience in campaign optimization, A/B testing, and funnel reporting.
  • Excellent project management and multitasking skills.
  • Strong collaboration and communication skills across internal teams.
  • Bonus: Experience in SEO, e-commerce marketing, or account-based marketing (ABM).

Job Type: Full-time

Pay: From ₹25,000.00 per month

Work Location: In person

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