Salesforce Marketing Cloud PersonalisationSpecialist

4 weeks ago


bangalore, India Saaki Argus & Averil Consulting Full time

Responsibilities:

  • Develop and implement Salesforce MarketingCloud strategies and campaigns.
  • Design andmanage customer journeys including segmentation personalization andautomation.
  • Create optimize and manage SMSWhatsApp and email marketing campaigns including
  • designing email templates A/B testing and optimizing openand clickthrough rates.
  • Ensure highdeliverability and engagement rates.
  • Monitorand report on the performance of marketing campaigns providinginsights for continuous improvement.
  • Collaborate with crossfunctional teams including businessmarketing designers content creators data analysts to ensuresuccessful campaign execution.
  • Stay uptodatewith industry best practices and Salesforce Marketing Cloud updatesto continuously improve our marketing efforts.
  • Train and support team members on using the marketingcloud and best practices for campaign management and activelypromote user adoption.
  • Provide technicalsupport and troubleshooting for any issues related to theSalesforce Marketing Cloud.
  • Provide overalladministrative functions with Salesforce Marketing CloudPersonalization.
  • This includes managing rolesand permissions and onboarding new users.


Qualifications:

  • 5 years of handson experience withimplementing and configuring Salesforce Marketing Cloudsolutions
  • Experience in Salesforce MarketingCloud including Email Studio Automation Studio
  • Journey Builder Contact Builder and DataExtensions
  • Proficiency in HTML and AMPScriptfor email template customization and dynamic content
  • preferred.
  • Excellent communicationand interpersonal skills to work effectively with diverse
  • stakeholders.
  • Stronganalytical skills with the ability to analyze campaign performanceand make datadriven decisions.
  • Excellentproject management skills with the ability to manage multipleprojects and
  • prioritiessimultaneously.
  • Solid understanding of digitalmarketing best practices and email marketing strategies


Location: Bangalore (work fromoffice)

RemoteWork :

No



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