Salesforce Functional Consultant
1 month ago
Responsibilities:
- Collaborate with stakeholders to gather and analyze business requirements related to marketing automation, campaign management, lead nurturing, and customer journey mapping.
- Design and configure Marketing Cloud solutions to meet business objectives, including setting up email campaigns, automation workflows, personalized journeys, and audience segmentation.
- Provide expertise in configuring and customizing Marketing Cloud components such as Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Audience Builder.
- Work closely with cross-functional teams, including developers, architects, and project managers, to deliver integrated Salesforce solutions that align with business goals.
- Conduct workshops, training sessions, and knowledge transfer sessions to empower users and ensure successful adoption of Salesforce Marketing Cloud.
- Collaborate with Salesforce administrators and developers to troubleshoot and resolve technical issues related to Marketing Cloud implementations.
- Stay updated on the latest Salesforce releases, features, and best practices, and provide recommendations for continuous improvement and optimization of Marketing Cloud solutions.
- Assist in pre-sales activities, including solution demonstrations, proposal preparation, and client presentations, to showcase the capabilities of Marketing Cloud and win new business opportunities.
Qualifications:
- 5-10 years of hands-on experience as a Salesforce Functional Consultant, with a focus on Marketing Cloud implementations.
- Salesforce certifications such as Salesforce Certified Marketing Cloud Consultant, Salesforce Certified Administrator, and Salesforce Certified Platform App Builder are highly preferred.
- Proficiency in configuring and customizing various Marketing Cloud modules, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Audience Builder.
- Strong understanding of marketing principles and best practices, including segmentation, personalization, lead nurturing, and campaign management.
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