Salesforce Marketing Cloud Personalisation Specialist

1 week ago


bangalore, India Saaki Argus & Averil Consulting Full time

Responsibilities:

  • Develop and implement Salesforce Marketing Cloud strategies and campaigns.
  • Design and manage customer journeys, including segmentation, personalization, and automation.
  • Create, optimize, and manage SMS, WhatsApp, and email marketing campaigns, including
  • designing email templates, A/B testing, and optimizing open and click-through rates.
  • Ensure high deliverability and engagement rates.
  • Monitor and report on the performance of marketing campaigns, providing insights for continuous improvement.
  • Collaborate with cross-functional teams, including business, marketing, designers, content creators, data analysts, to ensure successful campaign execution.
  • Stay up-to-date with industry best practices and Salesforce Marketing Cloud updates to continuously improve our marketing efforts.
  • Train and support team members on using the marketing cloud and best practices for campaign management, and actively promote user adoption.
  • Provide technical support and troubleshooting for any issues related to the Salesforce Marketing Cloud.
  • Provide overall administrative functions with Salesforce Marketing Cloud Personalization.
  • This includes managing roles and permissions and onboarding new users.


Qualifications:

  • 5 + years of hands-on experience with implementing and configuring Salesforce Marketing Cloud solutions
  • Experience in Salesforce Marketing Cloud, including Email Studio, Automation Studio,
  • Journey Builder, Contact Builder, and Data Extensions
  • Proficiency in HTML and AMPScript for email template customization and dynamic content
  • preferred.
  • Excellent communication and interpersonal skills to work effectively with diverse
  • stakeholders.
  • Strong analytical skills with the ability to analyze campaign performance and make data-driven decisions.
  • Excellent project management skills with the ability to manage multiple projects and
  • priorities simultaneously.
  • Solid understanding of digital marketing best practices and email marketing strategies


Location: Bangalore (work from office)



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