Salesforce Marketing Cloud Personalisation Specialist
1 week ago
Responsibilities:
- Develop and implement Salesforce Marketing Cloud strategies and campaigns.
- Design and manage customer journeys, including segmentation, personalization, and automation.
- Create, optimize, and manage SMS, WhatsApp, and email marketing campaigns, including
- designing email templates, A/B testing, and optimizing open and click-through rates.
- Ensure high deliverability and engagement rates.
- Monitor and report on the performance of marketing campaigns, providing insights for continuous improvement.
- Collaborate with cross-functional teams, including business, marketing, designers, content creators, data analysts, to ensure successful campaign execution.
- Stay up-to-date with industry best practices and Salesforce Marketing Cloud updates to continuously improve our marketing efforts.
- Train and support team members on using the marketing cloud and best practices for campaign management, and actively promote user adoption.
- Provide technical support and troubleshooting for any issues related to the Salesforce Marketing Cloud.
- Provide overall administrative functions with Salesforce Marketing Cloud Personalization.
- This includes managing roles and permissions and onboarding new users.
Qualifications:
- 5 + years of hands-on experience with implementing and configuring Salesforce Marketing Cloud solutions
- Experience in Salesforce Marketing Cloud, including Email Studio, Automation Studio,
- Journey Builder, Contact Builder, and Data Extensions
- Proficiency in HTML and AMPScript for email template customization and dynamic content
- preferred.
- Excellent communication and interpersonal skills to work effectively with diverse
- stakeholders.
- Strong analytical skills with the ability to analyze campaign performance and make data-driven decisions.
- Excellent project management skills with the ability to manage multiple projects and
- priorities simultaneously.
- Solid understanding of digital marketing best practices and email marketing strategies
Location: Bangalore (work from office)
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