Salesforce Marketing Cloud Developer
2 weeks ago
Roles & Responsibilities :
- Design, configure, and develop marketing automation solutions within Salesforce Marketing Cloud (SFMC) platform.
- Implement and customize Email Studio to create, manage, and optimize email marketing campaigns, including email templates, content blocks, and personalization.
- Utilize Automation Studio to automate marketing processes, including customer journeys, triggers, and multi-channel campaigns.
- Build and optimize customer journeys using Journey Builder to deliver personalized and targeted experiences across multiple channels.
- Create automation workflows in Automation Studio to streamline marketing processes, such as lead nurturing, customer onboarding, and re-engagement campaigns.
- Integrate SFMC with external systems and data sources to enable seamless data synchronization and personalized messaging.
- Manage data extensions, data filters, and segmentation to ensure accurate targeting and personalization in marketing campaigns.
- Configure and analyze reports and dashboards in SFMC to track campaign performance, engagement metrics, and ROI.
- Provide insights and recommendations based on campaign analytics to optimize future marketing efforts and drive continuous improvement.
- Collaborate with cross-functional teams, including marketing, sales, and IT, to align marketing automation initiatives with business objectives.
- Communicate effectively with stakeholders to gather requirements, provide updates, and ensure successful project delivery.
Qualification :
- Bachelor's degree in Computer Science, Information Technology, related field.
- Proficiency in Salesforce Marketing Cloud (SFMC) platform, including Email Studio and Automation Studio.
- Strong understanding of marketing automation concepts and best practices.
- Experience in designing and implementing complex marketing campaigns and customer journeys.
- Hands-on experience with data management, segmentation, and personalization within SFMC.
- Familiarity with SFMC reporting and analytics tools to track and measure campaign performance.
- Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
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