Sales Development Director

1 month ago

uttar pradesh, India HCLSoftware Full time
Job Title - SDR Team Lead
Location - Noida, India
HCL Software is a division of HCL Technologies , a multinational information technology (IT) services and consulting company based in India. We offer a wide range of products and platforms in areas such as enterprise software, DevOps, cybersecurity, data management, customer experience management, and automation. Some of our product offerings include BigFix, Workload Automation, AppScan, Domino, Unica, Commerce, Mainframe Solutions.
We have a Sales Development Team in APAC and are looking for a Team Lead based in Noida, India. The SDR Team Lead will be accountable for the team’s success and take responsibility for continuous coaching, and training of the team.
This person will play a key role in the alignment of sales and marketing by ensuring leads generated by marketing are converted to qualified opportunities, achieving individual sales targets while also contributing to overall sales quota attainment and maximizing marketing return on investment (ROI). The ideal candidate will be a motivated self-starter that thinks outside of the box, is continuously searching for ways to increase efficiency and uses data driven insight to optimize team success.
The team lead will align SDR goals and activities with our Go-To-Market plans to ensure the company achieves growth targets. This role works closely with the sales and marketing teams to maximize pipeline creation and reports to the Head of Marketing for HCLSoftware APAC.
Key Responsibilities
Coach and be accountable for the daily activity and results of Sales Development Representative direct reports to ensure consistency and success across entire SDR team
Conduct weekly 1:1 meetings with individual SDRs and biweekly ongoing team meetings to effectively communicate feedback, progress to goals and opportunities for improvement
Serve as a subject matter expert on how to effectively pitch HCLSoftware solutions to key decision makers at all levels of a prospect’s organization by understanding their needs and demonstrating how HCLSoftware can meet their requirements.
Contribute to the improvement of SDR reporting dashboards that allow for effective measurement of team performance and contribution across the sales cycle; consistently utilize reporting to monitor and report on individual and team performance, identify bottlenecks and implement new ways to optimize performance
Develop, lead and optimize SDR onboarding and ongoing training plan to ensure successful ramp of new hires and to facilitate continuous learning; ensure SDRs fill the pipeline with quality leads by conducting prospecting activities (phone calls, email, social media) into target personas / accounts to identify, connect and engage (schedule meetings) with decision makers in order to generate qualified, sales-ready leads
Create playbooks, email templates and other enablement materials to drive a consistent best practice methodology across the SDR team as it relates to daily, weekly and monthly activity cadence, data management, account and persona research, and hyper-personalized messaging via key channels to boost lead volume and quality
Gather feedback from the front lines on messaging, campaigns and early sales material impact to enhance marketing efforts
Ensure SDR adherence to defined lead management process and the timely updating of CRM records of all lead and prospecting activities to enable closed loop reporting
Build relationships with cross-functional teams to gather feedback and identify ways to optimize SDR team performance
Perform SDR responsibilities as lead SDR
Candidate Specific Skills
10+ years of experience in a B2B sales, lead generation or tele-sales position or experience equivalent, SaaS experience preferred
3+ year(s) of experience directly managing a team of individual contributors.
Strong interpersonal skills with ability to professionally interact with a diverse blend of personalities to identify and reach desired outcomes while maintaining strong relationships
Excellent researching and problem-solving skills, including the ability to analyze, compare, evaluate, reconcile and derive actionable insights and next steps
Experience with tools, such as Microsoft Office Suite, Google Workspace, CRM (Microsoft Dynamics a perk), ZoomInfo, LinkedIn Sales Navigator, and ability to quickly learn new technologies
Exceptional ability to actively listen to, and effectively communicate in writing and verbally, with cross functional stakeholders
Team player that exhibits a positive attitude, composure under pressure and willingness to think out of the box to drive results
Detail oriented, methodical and process driven mentality
Sound time management and organizational skills
Must be a self-starter and have proven experience – and passion for – coaching, motivating, and growing a team

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