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Head of Marketing

2 months ago

Bhubaneswar, India Surya International Enterprise Private Limited Full time

Job Title : Marketing Head

Location : Bhubaneswar, India

Department : Marketing


Job Summary :

The Marketing Head will be responsible for developing and executing comprehensive marketing strategies to enhance the brand presence and drive growth for Surya International Enterprise Private Limited. This role involves leading the marketing team, managing all marketing operations, and collaborating with cross-functional teams to ensure alignment with business objectives.

Key Responsibilities :

  1. Strategic Planning :
  • Develop and implement effective marketing strategies aligned with the company’s overall business goals.
  • Analyze market trends and competitors to position the company effectively in the market.
  • Identify new market opportunities and customer segments to drive business expansion.
  1. Brand Management :
  • Oversee the development and maintenance of the company’s brand identity, ensuring consistency across all marketing channels.
  • Manage brand positioning and messaging to resonate with target audiences.
  • Develop and implement strategies to enhance brand awareness and reputation.
  1. Campaign Management :
  • Plan and execute multi-channel marketing campaigns, including digital marketing, social media, content marketing, and traditional advertising.
  • Monitor and analyze campaign performance, adjusting strategies to optimize ROI.
  • Work closely with the sales team to align marketing campaigns with sales objectives.
  1. Team Leadership :
  • Lead and mentor the marketing team, fostering a collaborative and innovative work environment.
  • Set clear goals and objectives for the team, providing guidance and support to achieve them.
  • Identify skill gaps and provide training opportunities to enhance the team’s capabilities.
  1. Budget Management :
  • Develop and manage the marketing budget, ensuring efficient allocation of resources.
  • Track and report on marketing expenditures, ensuring alignment with budgetary goals.
  • Identify cost-saving opportunities without compromising on marketing effectiveness.
  1. Digital Marketing :
  • Oversee the company’s online presence, including website, social media, and digital advertising.
  • Implement SEO/SEM strategies to drive organic traffic and improve search engine rankings.
  • Leverage data analytics to measure and optimize digital marketing efforts.
  1. Market Research & Analysis :
  • Conduct market research to understand customer needs, preferences, and behavior.
  • Analyze market trends, customer feedback, and competitive activities to inform marketing strategies.
  • Use data-driven insights to refine marketing approaches and improve decision-making.
  1. Stakeholder Engagement :
  • Collaborate with internal stakeholders, including product development, sales, and customer service, to ensure marketing strategies are aligned with company objectives.
  • Build and maintain relationships with external partners, agencies, and vendors to enhance marketing initiatives.
  • Represent the company at industry events, conferences, and trade shows to build networks and promote the brand.
  1. Reporting & Analytics :
  • Monitor key performance indicators (KPIs) to assess the effectiveness of marketing activities.
  • Prepare and present regular reports to the executive team on marketing performance and ROI.
  • Utilize analytics tools to track customer engagement, conversion rates, and overall campaign success.

Key Skills & Qualifications :

  • Educational Background : Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree or MBA is preferred.
  • Experience : Minimum of 7-10 years of experience in marketing, with at least 3-5 years in a leadership role. Experience in the EPC (Engineering, Procurement, and Construction) sector or a related industry is a plus.
  • Leadership Skills : Proven ability to lead and motivate a team, with strong decision-making and problem-solving skills.
  • Strategic Thinking : Ability to think critically and strategically, with a strong understanding of market dynamics and customer behavior.
  • Communication Skills : Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and effectively.
  • Digital Proficiency : Strong knowledge of digital marketing, social media, SEO/SEM, and analytics tools.
  • Analytical Skills : Proficiency in data analysis and the ability to derive actionable insights from market research and campaign performance.
  • Creativity : A creative mindset with the ability to develop innovative marketing campaigns that resonate with target audiences.

Additional Requirements :

  • Adaptability : Ability to thrive in a fast-paced, dynamic environment with changing priorities.
  • Networking Skills : Strong networking abilities to build relationships with industry partners and stakeholders.
  • Results-Oriented : A results-driven approach with a focus on achieving measurable outcomes.