Performance Marketing Manager – Meta

2 weeks ago

GTB Nager, India MetaMorph Full time

About the Role

We're looking for a results-driven Performance Marketing Manager to lead paid marketing efforts for our autotech client based in Delhi . This role will focus on digital acquisition across platforms such as Meta, Google, YouTube, and other relevant networks. The ideal candidate has hands-on experience in managing end-to-end performance campaigns and a data-first approach to user acquisition, retention, and ROI optimization.

NOTE : The company is a Series A funded startup with 6 days working (Mon-Sat)

Budget : upto 22 LPA

Key Responsibilities

  • Plan, execute, and optimize performance campaigns across Meta Ads, Google Ads, YouTube, and other digital channels
  • Manage full-funnel user acquisition — from targeting and ad delivery to landing page and call center conversion
  • Run campaigns across various funnel stages including awareness, retargeting, and retention
  • Set up and manage A/B tests and creative experiments to improve campaign effectiveness
  • Monitor key performance metrics like CPC, CTR, CPA, and ROAS, using tools such as GA4, Looker Studio, and Excel
  • Identify and reduce drop-offs across web, app, and call center journeys
  • Build and manage remarketing cohorts using first-party data to drive LTV and repeat conversions
  • Collaborate with design, tech, content, and product teams to improve ad creative performance and funnel efficiency
  • Translate performance insights into actionable briefs and scalable growth strategies

Requirements

  • 3–7 years of hands-on experience in performance marketing, with a strong focus on Meta and Google platforms
  • Demonstrated success in running ROI-positive campaigns and scaling paid media budgets
  • Deep understanding of digital funnels, customer journeys, and lead qualification strategies
  • Familiarity with analytics and reporting tools such as GA4, Looker Studio, and ad platform dashboards
  • Strong proficiency in Excel and a solid understanding of attribution and conversion metrics
  • Experience working across cross-functional teams and managing multiple campaigns in parallel
  • Structured, test-and-learn mindset with a bias for experimentation and continuous optimization
  • Comfort working with call center and lead-based funnels to improve conversion rates

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