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Performance Marketing Manager

1 month ago

GTB Nager, India Fraganote Full time

About Fraganote

Fraganote is a fast-growing D2C fragrance brand that blends artistry, quality, and innovation to create captivating scent experiences. Our mission is to redefine how people connect with fragrances through storytelling, exceptional ingredients, and modern distribution.

Role Overview

We are seeking a data-driven and creative Performance Marketing Manager to lead our paid media strategy and execution across digital channels. The ideal candidate will have hands-on experience in running ROI-focused campaigns, a strong grasp of audience segmentation, and the ability to scale customer acquisition profitably while maximizing LTV.

Key Responsibilities

Strategy & Planning

  • Develop and execute a comprehensive paid marketing strategy for acquisition, retention, and remarketing.
  • Identify high-impact growth opportunities aligned with brand objectives and revenue targets.

Campaign Management

  • Manage end-to-end paid campaigns across Meta, Google Ads, YouTube, and other emerging platforms.
  • Continuously test and optimize creatives, ad copy, and targeting strategies to improve CTR, ROAS, and CAC.
  • Oversee budget allocation and pacing to ensure efficient spend.

Data & Analytics

  • Monitor campaign performance using analytics tools and create actionable insights.
  • Track KPIs such as ROAS, CPA, conversion rate, and LTV, and adjust campaigns accordingly.
  • Work with the creative team to produce ad content backed by performance data.

Collaboration

  • Partner with the brand, content, and e-commerce teams to ensure messaging consistency.
  • Coordinate with external agencies or freelancers if needed for scaling campaigns.

Innovation & Growth

  • Stay updated on industry trends, new ad formats, and platform algorithms.
  • Explore and test new channels (Pinterest Ads, Influencer whitelisting) for growth potential.

Qualifications & Skills

Bachelor's degree in Marketing, Business, or related field.

At least 2 years of hands-on experience in performance marketing for a D2C brand or agency.

Proven track record of scaling paid campaigns with measurable ROI.

Proficiency in Google Ads, Meta Business Manager, and analytics tools.

Strong analytical skills with the ability to interpret data and make decisions quickly.

Creative mindset to collaborate with design teams on ad creatives.

Understanding of D2C funnels, customer journeys, and retention marketing.