Performance Marketing Executive

4 weeks ago

GTB Nager, India IMI Delhi Full time

Key Responsibilities:


• Set up and monitor performance campaigns on platforms like Google, Bing, Meta, etc., following defined campaign plans and guidelines


• Prepare and maintain campaign tracking sheets, performance dashboards, and weekly MIS reports


• Coordinate with creative teams and agencies to collect assets and upload creatives on time


• Implement UTM tags, check ad tracking, and support attribution setup for accurate lead source mapping


• Support in analysis of campaign metrics (CTR, CPL, impressions, etc.) and draft performance summaries


• Implementing A/B testing, optimizing ad targeting, landing pages, and user flows to improve conversion rates.

Eligibility:


• 2–3 years of hands-on experience in running performance marketing campaigns, preferably in the education or consumer sectors


• Working knowledge of Google Ads, Bing Ads, Meta Ads Manager, and performance tracking tools (UTM, Google Analytics, Google Tag Manager)


• Experience coordinating with external agencies or creative vendors


• Strong attention to detail and the ability to manage multiple campaigns simultaneously

Location:

Delhi

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