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Marketing Automation
3 days ago
This is a remote position.
The Marketing Automation Specialist will be responsible for developing, executing, and optimizing automated marketing campaigns using CleverTap. The ideal candidate will have a strong understanding of marketing automation best practices, customer segmentation, and data analysis. You will work closely with the marketing, product, and analytics teams to drive customer engagement, retention, and revenue growth.Key Responsibilities:
Develop and execute multi-channel marketing automation campaigns using CleverTap.
Design, implement, and optimize customer journeys and lifecycle campaigns to enhance user engagement and retention.
Utilize CleverTap's features, such as push notifications, in-app messaging, SMS, email, and web notifications, to deliver personalized and timely communication.
Segment customer data to create targeted campaigns based on user behavior, preferences, and demographics.
Monitor, analyze, and report on campaign performance metrics, providing actionable insights and recommendations for improvement.
Collaborate with cross-functional teams, including marketing, product, and analytics, to align campaign strategies with business objectives.
Conduct A/B testing and experiment with different campaign elements to optimize performance.
Stay updated with industry trends and best practices in marketing automation and customer engagement.
Troubleshoot and resolve any technical issues related to CleverTap implementation and campaign execution.
Provide training and support to team members on CleverTap usage and best practices.
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