Marketing Automation Specialist
2 weeks ago
The Offer
- Opportunity within a company with a solid track record of performance
- Join a market leader within Brokerage / Treasury / Securities Exchange
- Strong opportunities to progress your career
The Job
Your primary focus will be on designing, implementing, and monitoring automated marketing campaigns that effectively target our audience and enhance customer engagement.
Responsibilities:
- Develop and execute marketing automation strategies using the SendPulse platform.
- Design and implement targeted email campaigns, SMS, and push notifications to nurture leads and engage customers.
- Monitor and analyze campaign performance and make data-driven decisions to optimize the effectiveness of each campaign.
- Manage subscriber data, segmentation, and list hygiene to ensure message relevance and compliance with data protection regulations.
- Collaborate with the marketing team to align automation strategies with broader marketing goals.
- Stay updated with the latest trends and best practices in marketing automation and SendPulse updates.
Qualifications:
- Proven experience in marketing automation or digital marketing, with specific expertise in SendPulse preferred.
- Strong analytical skills and experience with campaign analysis and reporting.
- Excellent communication and project management skills.
- Ability to work collaboratively in a team environment.
- Bachelor’s degree in Marketing, Communications, or a related field is advantageous.
The Profile
- You have at least 3 years experience ideally in Integrated Marketing or Product Marketing within Financial Services, Professional Services and Internet industry.
- You have working knowledge of Marketing, automation and Artificial intiligence
- Experience within would be a strong advantage.
- You are highly goal driven and work well in fast paced environments
- You possess strong analytical skills and are comfortable dealing with numerical data
- You pay strong attention to detail and deliver work that is of a high standard
The Employer
Our client is a progressive and flourishing prop trading firm, and trading education provider. They are based in London, and at the moment have a team of highly trained properly trading professionals, managing the company’s extensive funds on their City of London based trading floor.
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