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As a Senior Associate in Strategy & Retention Marketing, you will play a critical role in developing and executing retention marketing strategies that drive customer engagement and loyalty for Earn Karo. You will work closely with senior leadership and cross-functional teams to design and execute retention initiatives, leveraging data to segment users and create targeted retention initiatives.
You will lead end-to-end execution of retention campaigns, own the marketing automation tools, and continuously analyze campaign performance to refine strategies for improvement. You will also collaborate with product, design, content, and analytics teams to optimize retention campaigns and drive business success.
Key responsibilities include collaborating with senior leadership to define and execute retention marketing strategies, planning and implementing lifecycle campaigns, and working closely with cross-functional teams to design and execute retention initiatives. You will also lead end-to-end execution of retention campaigns, leverage data to segment users and create targeted retention initiatives, and own the marketing automation tools.
