Creative Strategist

4 weeks ago

gurgaon, India Nutrabay Full time
What will you do?
Collaborate closely with the performance marketing team to develop creative strategies that align with a primary focus on driving Brand Search Lift, Conversions, and Revenue.
Lead ideation to execution of innovative campaign concepts that resonate with our target audiences and differentiate our brand in the marketplace.
Translate marketing objectives into actionable creative briefs that inspire the creative team and guide the development of compelling advertising assets across various channels (e.g., digital ads, landing pages, social media content, email campaigns).
Conduct thorough research and analysis of industry trends, competitor strategies, and audience insights to inform creative decisions and campaign optimization strategies.
Work closely with designers, copywriters, and other creative team members to bring campaign concepts to life, ensuring alignment with brand guidelines and messaging consistency.
Develop and maintain a deep understanding of performance marketing channels including PPC, SEM, social media advertising, email marketing, and affiliate marketing, to optimize creative executions for maximum impact.
Collaborate with the analytics team to define key performance metrics and KPIs for creative initiatives, and track campaign performance to identify opportunities for optimization and improvement.
Present creative concepts, campaign strategies, and performance insights in a clear and compelling manner, demonstrating the impact on business outcomes.
Skills Required:
Proven experience: in a creative role with a track record of developing successful campaigns that drive measurable results.
Understanding of design principles: Visual hierarchy, Color theory etc.
Familiarity with video storytelling
Understanding of User Psychology: Knowledge of persuasion techniques and the psychology behind user action and decision-making.
Analytical Mindset: Proven ability to interpret data, uncover trends, and translate insights into actionable creative strategies. Ability to translate marketing objectives into creative solutions that deliver against performance metrics and ROI targets.
Creative mindset: with a passion for storytelling and visual communication, coupled with a deep understanding of consumer behavior and psychology.
Excellent communication: and presentation skills, with the ability to articulate complex ideas and concepts in a clear and persuasive manner to internal teams and clients.
Proficiency in Canva, Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools, with a keen eye for design aesthetics and attention to detail.
Work Experience: 3- 5 Years
Working days: 5 / week
Location: Gurugram (Gurgaon), Haryana
Perks:
Friendly atmosphere
High learning & personal growth opportunity
Flexible Timings
Diverse work environment
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.
Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay is one of the largest health & nutrition store in India. We are proudly a bootstrapped business with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products.

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