Manager - Activation + LSM (North) For Food company -Delhi NCR

1 week ago

NCR, India SG Oasis Full time

Role & responsibilities

REPORTING TO AGM- Activation & LSM

DEPARTMENT : Marketing

KEY DELIVERABLES

Work closely with the AGM-Activation & LSM in driving the brands below-the-line (BTL) and local store marketing (LSM) efforts, with the objectives of

  • Driving brand awareness and trials,

  • Driving footfalls in stores

Local Store Marketing (LSM)

  • Support regional operations teams to develop localized plans tailored to specific store catchments, store-level offers and partnerships to boost sales and brand engagement.

  • Identify and leverage community touchpoints for activation, promotion, branding and visibility -

residential areas, corporate offices/parks, educational institutions, clubs etc.

  • Store location marketing for mall / food court outlets- Leverage mall marketing calendar, available opportunities and other brand tie-ups to drive visibility and footfalls.

New City / New store launches -

  • Work alongside central marketing and respective regional teams on implementation of new city launch and new store launch playbooks / plans, covering various initiatives such as - PR, influencers, local media plan execution, branding and visibility, local partnerships etc.

Activations and Events-

  • Brand participation and presence in relevant small and large format events (city-specific or multi-city)

  • Coordinate with vendors and brand partners for branding material, event setups and promotions.

  • Track performance of activations through KPIs such as footfall, trials and conversion. Others

  • Analyse campaigns performance and put together MIS reports on footfalls, sales uplift, other KPIs

  • Competitive analysis and consumer insights from the regional catchments

  • Agency and vendor management, coordination with internal teams Operations, IT, SCM, Finance

EDUCATION & EXPERIENCE:

  • Graduate in Management / Marketing / Communications

  • 3-4 years prior experience in retail marketing / local store marketing (LSM) / activations, from any of these industries Retail, QSR, Hospitality

KNOWLEDGE & SKILLS:

  • Strong understanding of retails / QSR marketing and consumer behaviour

  • Hands on experience with events, activations, BTL and promotions

  • Strong communication skills (written and spoken), negotiation and vendor management

  • Creativity with execution discipline

  • Proficiency in MS office (Excel, Word, PowerPoint). Familiarity with digital marketing will be a plus

-

PERSONALITY, VALUES AND ATTITUDE:

Self-driven, willing to learn/unlearn and work in a dynamic environment, collaborative and willing to work with multitude of cross-functional teams and external agencies/vendors.

This role will involve travel intra-city and inter-city, sometimes extensively. The candidate should be open and willing for the same.

Contact Details:

Nita Nalawade

Interested candidates send resume on

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