Gm Consumer Insights

4 weeks ago


Delhi, India Honasa Consumer Ltd. Full time

You’ll be required to Work collaboratively with cross functions – Marketing, NPD, Brand factory, Tech team Be independent and deliver fact-based, objective views of the consumers. You will provide credible recommendations for category brand strategy based on a consumer approach. Use your innate ability and passion to understand and empathize with consumers to deliver valuable insights to the business You will be expected to run all or part of some projects on your own after 6 months in the job. Key Responsibilities The key responsibilities in this role are: Distil insights from primary (Quantitative & Qualitative) and secondary research. Determine optimal research plan and methodology within agreed budgets Conduct and coordinate various projects with external agencies. Analyze brand track & comms (Link) data, providing updates and insightful summaries Assist in providing insights to ad-hoc requests from marketing and category teams. Assist and independently execute & deliver in-house Qualitative consumer connections. Interpret available data sources like RMS, KWP, and market/category reports and communicate key findings and recommendations. Triangulate data from multiple sources to present holistic findings to the marketing & brand team Skills & Qualification · Experience 8-10 yrs,Preferably from FMCG industry. Understands the basics of market research. Knowledge of both Quantitative & Qualitative data collection & techniques · Excellent communicator · Strong time management and prioritization skills · Good analytical skills · Ability to work in teams and individually Competencies Growth Mindset; Ability to adapt in a fast paced environment ; Accountability and Responsibility



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