MarketingPlus | Performance Marketing Specialist

5 days ago


mumbai, India MarketingPlus Full time

We are looking for a results-driven Performance Marketing Specialist with up to 3 years of experience in managing lead generation, app download campaigns, and eCommerce ads. The ideal candidate will have hands-on experience with Google Ads, Meta Ads, and a proven track record in crafting end-to-end customer journeys to drive conversions and ROI.



Key Responsibilities:

• Campaign Management:

• Plan, execute, and optimize lead generation, app download campaigns, and eCommerce ads across Google Ads, Meta Ads, and other platforms.

• Conduct A/B testing to improve ad performance, targeting, and creative elements.

• Customer Journey Planning:

• Design and implement comprehensive customer journeys that align with campaign goals for apps, eCommerce platforms, and lead generation.

• Collaborate with content, design, and sales teams to enhance the user experience and ensure seamless transitions across touchpoints.

• Analytics and Reporting:

• Monitor, analyze, and report on campaign performance metrics.

• Use data-driven insights to make recommendations for improving ROI and reducing acquisition costs.

• Budget Management:

• Allocate and optimize campaign budgets for lead generation, app downloads, and eCommerce ads to achieve the best results.

• Stay Updated:

• Keep abreast of trends in performance marketing, including app install strategies and eCommerce advertising best practices.


Qualifications:

• 1-3 years of experience in performance marketing, with hands-on expertise in:

• Lead generation campaigns

• App download campaigns

• eCommerce ads

• Proficiency in managing Google Ads and Meta Ads campaigns.

• Strong analytical skills with experience using tools like Google Analytics, Meta Business Suite, and campaign tracking software.

• Experience in optimizing app install campaigns (CPI/CPA) and running dynamic ads for eCommerce platforms.

• Familiarity with remarketing strategies and conversion rate optimization.

• Knowledge of CRM and marketing automation tools is an advantage.

• Data-driven mindset with excellent problem-solving and communication skills.


What We Offer:

• Competitive salary and performance-based bonuses

• Opportunities for professional growth and learning

• A collaborative and dynamic work environment

• Flexible work culture with exposure to diverse projects



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