Performance Marketing Specialist
4 days ago
Job Title: Performance Marketing Specialist
Location: Goregaon, Mumbai
About Bonanza Group:
Bonanza Group is a trailblazer in the fintech and finance industry, dedicated to delivering innovative financial solutions that empower our customers. We pride ourselves on a dynamic and collaborative work culture, where creativity and excellence drive everything we do.
Job Description:
We are looking for a Performance Marketing Specialist to lead our paid acquisition efforts across multiple digital channels. The ideal candidate will be highly skilled in planning, executing, and optimizing performance-driven digital campaigns. They will have a proven track record in paid media strategies, managing budgets, driving app and web acquisitions, and achieving key performance metrics such as CAC, ROAS, and lead conversion rates. This role is crucial for ensuring maximum ROI and scaling our customer acquisition.
Key Responsibilities:
- Campaign Strategy and Execution: Develop, manage, and optimize paid media campaigns on platforms such as Google Ads, Facebook, Instagram, LinkedIn, and other digital ad networks to drive acquisition and engagement.
- Budget Management: Oversee monthly ad spend and allocate resources effectively to maximize ROI, keeping track of spend limits and achieving desired acquisition costs.
- Performance Analysis and Optimization: Continuously monitor and analyze campaign performance; utilize data-driven insights to make optimizations that improve key metrics including cost per conversion, cost per paying customer, and overall customer lifetime value.
- A/B Testing and Experimentation: Design, implement, and track A/B tests across channels to optimize ad creatives, landing pages, and audience targeting for improved performance.
- Cross-Functional Collaboration: Work closely with product, sales, content, and creative teams to ensure paid strategies align with broader marketing objectives and product launches.
- Vendor and Partner Relations: Coordinate with external partners, such as advertising networks and agencies, ensuring consistent and effective collaboration.
- Trend Analysis and Innovation: Stay updated on the latest paid media trends and emerging platforms to keep Bonanza competitive in the paid advertising landscape.
- Reporting and Insights: Prepare and deliver regular reports on campaign performance, insights, and recommendations to senior management.
Qualifications:
- Experience: 3-4 years of experience in performance marketing, specifically in paid media channels, with a track record of achieving strong results in high-growth environments.
- Analytical Skills: Strong analytical and numerical skills with expertise in tracking and optimizing product-level ROI, conversion rates, CAC, and other relevant KPIs.
- Industry Knowledge: Experience in fintech, finance, or similar sectors is highly desirable, along with a solid understanding of digital product-based acquisition strategies.
- Technical Proficiency: Proficient in paid marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads), analytics tools (Google Analytics, SEMrush), and marketing automation software.
- Educational Background: Bachelor’s degree in Marketing, Business, or related field; advanced certifications in digital marketing or analytics are a plus.
- Creative and Collaborative: Ability to think creatively about paid strategies and work collaboratively with content, creative, and product teams to ensure campaign success.
- Result-Driven and Detail-Oriented: Highly focused on achieving measurable outcomes with a meticulous approach to details.
Why Join Bonanza Group:
- Impactful Work Environment: Contribute to growth in a rapidly evolving and innovative field where your work directly impacts company success.
- Growth and Development: Access to continuous learning, professional development, and career growth opportunities.
- Supportive Culture: Join a team that values creativity, collaboration, and results.
- Competitive Compensation: Competitive salary with an attractive benefits package.
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