Performance Marketing Specialist

1 week ago

Kannur, India bonanza portfoli Full time

Job Title: Performance Marketing Specialist



Location: Goregaon, Mumbai


About Bonanza Group:

Bonanza Group is a trailblazer in the fintech and finance industry, dedicated to delivering innovative financial solutions that empower our customers. We pride ourselves on a dynamic and collaborative work culture, where creativity and excellence drive everything we do.


Job Description:

We are looking for a Performance Marketing Specialist to lead our paid acquisition efforts across multiple digital channels. The ideal candidate will be highly skilled in planning, executing, and optimizing performance-driven digital campaigns. They will have a proven track record in paid media strategies, managing budgets, driving app and web acquisitions, and achieving key performance metrics such as CAC, ROAS, and lead conversion rates. This role is crucial for ensuring maximum ROI and scaling our customer acquisition.


Key Responsibilities:

  • Campaign Strategy and Execution: Develop, manage, and optimize paid media campaigns on platforms such as Google Ads, Facebook, Instagram, , and other digital ad networks to drive acquisition and engagement.
  • Budget Management: Oversee monthly ad spend and allocate resources effectively to maximize ROI, keeping track of spend limits and achieving desired acquisition costs.
  • Performance Analysis and Optimization: Continuously monitor and analyze campaign performance; utilize data-driven insights to make optimizations that improve key metrics including cost per conversion, cost per paying customer, and overall customer lifetime value.
  • A/B Testing and Experimentation: Design, implement, and track A/B tests across channels to optimize ad creatives, landing pages, and audience targeting for improved performance.
  • Cross-Functional Collaboration: Work closely with product, sales, content, and creative teams to ensure paid strategies align with broader marketing objectives and product launches.
  • Vendor and Partner Relations: Coordinate with external partners, such as advertising networks and agencies, ensuring consistent and effective collaboration.
  • Trend Analysis and Innovation: Stay updated on the latest paid media trends and emerging platforms to keep Bonanza competitive in the paid advertising landscape.
  • Reporting and Insights: Prepare and deliver regular reports on campaign performance, insights, and recommendations to senior management.




Qualifications:

  • Experience: 3-4 years of experience in performance marketing, specifically in paid media channels, with a track record of achieving strong results in high-growth environments.
  • Analytical Skills: Strong analytical and numerical skills with expertise in tracking and optimizing product-level ROI, conversion rates, CAC, and other relevant KPIs.
  • Industry Knowledge: Experience in fintech, finance, or similar sectors is highly desirable, along with a solid understanding of digital product-based acquisition strategies.
  • Technical Proficiency: Proficient in paid marketing platforms (Google Ads, Facebook Ads, Ads), analytics tools (Google Analytics, SEMrush), and marketing automation software.
  • Educational Background: Bachelor’s degree in Marketing, Business, or related field; advanced certifications in digital marketing or analytics are a plus.
  • Creative and Collaborative: Ability to think creatively about paid strategies and work collaboratively with content, creative, and product teams to ensure campaign success.
  • Result-Driven and Detail-Oriented: Highly focused on achieving measurable outcomes with a meticulous approach to details.


Why Join Bonanza Group:

  • Impactful Work Environment: Contribute to growth in a rapidly evolving and innovative field where your work directly impacts company success.
  • Growth and Development: Access to continuous learning, professional development, and career growth opportunities.
  • Supportive Culture: Join a team that values creativity, collaboration, and results.
  • Competitive Compensation: Competitive salary with an attractive benefits package.

  • Digital marketing specialist

    2 weeks ago

    Kannur, India Naushiba Advertising Full time

    Company Description Naushiba Advertising, established in 1964, is a reputable advertising agency based in Kannur. We offer comprehensive advertising solutions across newspapers, radio, TV, and digital platforms, specializing in creating tailored strategies to help businesses grow and connect with their target audiences. Our experienced team provides...

  • Performance Marketing Manager

    3 weeks ago

    Kannur, India Global Advertisers Pvt. Ltd. Full time

    Position Overview:We are seeking a results-driven Performance Marketing Manager to lead our paid media and digital advertising strategies. The ideal candidate will be responsible for planning, implementing, and optimizing performance marketing campaigns across multiple channels to achieve business goals. You will work collaboratively with cross-functional...

  • Digital Marketing Specialist

    3 weeks ago

    Kannur, India Naushiba Advertising Full time

    Company DescriptionNaushiba Advertising, established in 1964, is a reputable advertising agency based in Kannur. We offer comprehensive advertising solutions across newspapers, radio, TV, and digital platforms, specializing in creating tailored strategies to help businesses grow and connect with their target audiences. Our experienced team provides...

  • Marketing Communications Specialist

    2 weeks ago

    Kannur, Kerala, India Naushiba Advertising Full time

    About the CompanyNaushiba Advertising, established in 1964, is a leading advertising agency based in India. We offer innovative advertising solutions across multiple channels, specializing in creating customized strategies for our clients.Job SummaryWe are seeking a Digital Marketing Specialist to join our team. The ideal candidate will have experience in...

  • Digital Marketing Specialist

    1 hour ago

    Kannur, Kerala, India Lotus Interworks Full time

    We are Lotus Interworks, an innovative digital marketing agency dedicated to helping clients achieve their goals through data-driven strategies and impactful campaigns.Job Description:We are seeking a skilled Digital Marketing Specialist with extensive experience in running performance marketing campaigns on Meta (Facebook/Instagram), Google Ads, and TikTok,...

  • Breakfree Marketing Solutions LLP | Digital Marketing Executive

    2 weeks ago

    kannur, India Breakfree Marketing Solutions LLP Full time

    Please submit the task listed below by 20th December 2024 to be considered for this role.Skills required: Graphic designing, Social Media, Copywriting, Email writing, Marketing strategy, Funnel buildingOur business, led by Kapil (Ex IIT KGP, Tata AIG) and Chhavi (Ex IGDTUW, Dell Technologies), has made over $100,000+ USD by offering marketing services,...

  • Senior Marketing Manager Specializing in Google Ads

    1 week ago

    Kannur, India Webnotech Digital Marketing Company Full time

    We are looking for a highly skilled and strategic Marketing Manager with deep expertise in Google Ads. This role is pivotal in driving our digital marketing success, managing advertising campaigns with budgets exceeding $70,000 per month, and achieving outstanding performance metrics aligned with our business goals.**Key Responsibilities:**- Design, execute,...

  • AltitudeInternet Agency | Performance Marketing Manager

    2 days ago

    kannur, India AltitudeInternet Agency Full time

    Performance Marketing Strategic PlanningDraft and iterate on a holistic performance marketing strategy, ensuring alignment with broader business goals.Lead the development of a ROAS framework and guidelines to maximize advertising efficiency.Develop and refine audience segments for better targeting, ensuring our ads reach the most relevant users.Leverage...

  • CRM & Marketing Automation Specialist (Go High Level)

    1 week ago

    Kannur, India ViralKraft Full time

    Job Title: CRM & Marketing Automation Specialist (Go High Level) - Temp Hourly RoleCompany: ViralKraftLocation: Remote (India)Job Type: Temporary / HourlyAbout Us:ViralKraft is a full-service marketing agency dedicated to providing results-driven solutions to our clients. We specialize in building and executing marketing strategies for dental and healthcare...

  • Digital Marketing Professional

    2 weeks ago

    Kannur, Kerala, India Naushiba Advertising Full time

    Company OverviewN aushiba Advertising, established in 1964, is a reputable advertising agency based in Kannur. We offer comprehensive advertising solutions across newspapers, radio, TV, and digital platforms, specializing in creating tailored strategies to help businesses grow and connect with their target audiences.Role DescriptionThis is a full-time...

  • Digital Marketing Strategist

    2 weeks ago

    Kannur, Kerala, India Naushiba Advertising Full time

    Company OverviewNaushiba Advertising, a reputable advertising agency since 1964, offers comprehensive advertising solutions across various platforms. Our team provides tailored strategies to help businesses grow and connect with their target audiences.Role DescriptionWe seek a full-time Digital Marketing Specialist to implement social media marketing...

  • Digital Marketing Strategist

    3 weeks ago

    Kannur, Kerala, India Naushiba Advertising Full time

    About Naushiba Advertising">We are a reputable advertising agency based in Kannur, established in 1964. Our team provides comprehensive advertising solutions across multiple platforms, helping businesses grow and connect with their target audiences.">Job Summary">This is a full-time on-site role for a Digital Marketing Specialist at Naushiba Advertising. The...

  • Social Media Marketing Expert

    2 weeks ago

    Kannur, Kerala, India Naushiba Advertising Full time

    About the RoleWe are looking for a highly skilled Digital Marketing Specialist to join our team at Naushiba Advertising. As a key member of our marketing department, you will be responsible for developing and executing social media marketing strategies, managing digital marketing campaigns, and analyzing web analytics data.Key RequirementsExperience in...

  • Meta Ads Specialist

    3 weeks ago

    Kannur, India CollegePass Full time

    We are seeking a results-driven Meta Ads Specialist to manage and optimize digital ad campaigns across Meta platforms (Facebook, Instagram, Messenger). You will play a key role in driving ROI and delivering measurable results for our business.Key Responsibilities:Campaign Strategy & Execution:Plan, set up, and execute high-performing ad campaigns on Meta Ads...

  • Digital Marketing Expert

    2 weeks ago

    Kannur, Kerala, India Naushiba Advertising Full time

    Company OverviewEstablished in 1964, Naushiba Advertising is a reputable advertising agency based in India. The company specializes in creating tailored advertising solutions across various platforms, including newspapers, radio, TV, and digital media.About the RoleThis full-time on-site position for a Digital Marketing Specialist at Naushiba Advertising...

  • Integration Specialist

    1 month ago

    Kannur, India RapidBrains Full time

    Job Title: Integration SpecialistExperience: 7+ YearsLocation: RemoteContract Duration: 6+ MonthsWork Hours: German ShiftJob DescriptionWe are seeking a highly skilled Integration Specialist to join our team on a contractual basis. This role demands expertise in IBM Sterling B2B Integrator, scripting, and infrastructure technologies, coupled with a solid...

  • Data Visualization Specialist

    2 weeks ago

    Kannur, Kerala, India Luxoft Full time

    Company OverviewLuxoft is a global innovation technology company and consulting services firm. We aim to help clients navigate the complexities of the digital world and unlock new opportunities for growth.About This RoleWe are seeking an experienced Data Visualization Specialist to join our team. The ideal candidate will have a strong background in building...

  • Business Development Executive

    1 week ago

    Kannur, Kerala, India Wonderla Holidays Ltd. Full time

    About Wonderla Holidays LimitedWe are India's largest amusement park chain, operating multiple locations across the country.Our mission is to create unforgettable experiences for our guests in a safe and clean environment.We pride ourselves on delivering exceptional quality, safety, and customer satisfaction, making us a leader in the entertainment...

  • Cloud Architect

    2 weeks ago

    Kannur, Kerala, India Luxoft Full time

    We are seeking a Cloud Architect - Tableau Specialist to lead the design and implementation of our cloud-based architecture. The successful candidate will have experience with complex architecture, performance tuning, and scalability.The ideal candidate will have 5+ years of experience in building BI solutions and 3+ years of experience in Tableau. Salary:...

  • Regulatory Specialist

    4 months ago

    Kannur, India Tag Full time

    REGULATORY SPECIALIST At Tag, we help brands stand out and sell more by delivering impactful content, at speed and scale and across channels & geographies. With over fifty years of production experience for some of the world’s biggest brands, we partner with our clients to create work that is efficient, effective and more importantly tells a story.We...