General Manager Marketing- Pharmaceutical

3 weeks ago

Gurugram, India Morepen Laboratories Full time

Job Title: General Manager - Marketing

Location: Gurugram

Department: Marketing

Reports To: Vice President - Marketing

Job Summary:

The GM - Marketing will be responsible for strategizing, planning, and executing marketing initiatives to drive brand growth, product positioning, and market share expansion for the pharmaceutical division. The role involves leading a team, ensuring effective brand management, and working closely with sales, medical affairs, and regulatory teams to achieve business goals.

Key Responsibilities:

Marketing Strategy & Planning:

  • Develop and implement marketing strategies for the assigned pharmaceutical brands/products.
  • Conduct market research, competitive analysis, and customer insights to drive decision-making.
  • Identify new business opportunities, including new product launches and portfolio expansion.

Brand Management:

  • Drive brand positioning and promotional strategies for existing and new products.
  • Ensure the development of effective marketing campaigns, including digital marketing initiatives.
  • Oversee content creation for promotional materials, detailing aids, and medical communication.

Sales & Business Collaboration:

  • Work closely with the sales team to support field force effectiveness and ensure alignment with marketing objectives.
  • Provide product training and marketing support to sales teams to enhance brand visibility.
  • Monitor sales performance and evaluate the effectiveness of marketing strategies.

Team Leadership & Development:

  • Lead and mentor a team of product managers and marketing executives.
  • Ensure continuous learning and development of the team to enhance marketing capabilities.

Regulatory & Compliance:

  • Ensure all marketing activities comply with pharmaceutical industry regulations and ethical guidelines.
  • Liaise with medical, legal, and regulatory teams for approvals on marketing communications.

Financial & Budgeting:

  • Manage marketing budgets efficiently to maximize ROI.
  • Monitor expenses and ensure cost-effective marketing operations.

Key Requirements:

  • Education: MBA/PGDM in Marketing or a related field. A background in Life Sciences/Pharmacy is preferred.
  • Experience: 12+ years in pharmaceutical marketing, with at least 3-5 years in a leadership role.
  • Industry Knowledge: Strong understanding of pharmaceutical marketing dynamics, product lifecycle management, and competitive landscape.

  • Skills:

  • Strategic thinking and analytical skills

  • Leadership and team management
  • Excellent communication and presentation skills
  • Digital marketing and omnichannel marketing expertise
  • Strong stakeholder management and negotiation skills

Preferred Experience:

  • Exposure to specialty or chronic therapy segments like Cardio-Diabetes, Neurology, Oncology, or Critical Care.
  • Experience in launching new pharmaceutical products and driving market penetration strategies.

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