Vice President Marketing

3 weeks ago

tamil nadu, India Meru Consultancy Services Full time
Job Description
Develop and execute holistic marketing strategies in alignment with company objectives to bolster brand presence, enhance customer engagement, and drive revenue growth.
Lead and mentor a high-performing marketing team, ensuring seamless execution of initiatives across diverse channels.
Spearhead brand positioning efforts through innovative campaigns and compelling messaging, resonating effectively with target audiences.
Devise tailored marketing strategies for existing and new customers, leveraging unique selling propositions to amplify visibility and attract new patrons.
Collaborate closely with operations teams to harness distinctive offerings, crafting compelling marketing materials to maximize revenue streams
Support the planning and execution of integrated tactical marketing campaigns across digital and social media to maximize revenue.
Foster cross-functional collaboration with sales, revenue, operations, and finance teams to align marketing efforts with overarching business strategies.
Conduct market analysis to identify growth opportunities, leveraging consumer insights and competitive intelligence for informed decision-making.
Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing initiatives, track performance against goals, and optimize strategies for continuous improvement.
Manage marketing budgets, allocate resources efficiently, and drive ROI-focused marketing investments to maximize impact and drive business results.
Cultivate strategic partnerships and alliances with industry stakeholders, influencers, and media outlets to enhance brand visibility and drive brand advocacy.
Stay abreast of emerging trends, technologies, and best practices in marketing and leverage insights to innovate and stay ahead of the competition
Candidate Profile:
Bachelor's degree in Marketing / Business Administration, or related field; MBA preferred.
Proven track record of at least 10 years in marketing leadership roles in high value B2C businesses
Demonstrated success in developing and executing strategic marketing plans that drive business growth and achieve revenue targets.
Strong leadership and people management skills with the ability to inspire, motivate, and develop high-performing teams.
Excellent communication skills with the ability to articulate a compelling vision, influence stakeholders, and build strong relationships internally and externally.
Analytical mindset with proficiency in data-driven decision-making, marketing analytics, and performance measurement.
Strategic thinker with a creative mindset, innovative approach, and willingness to challenge the status quo.
Knowledge of Digital and Social Marketing preferred.
Results-oriented, proactive, and adaptable to fast-paced environments with a strong sense of accountability and ownership

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