Sales Manager

2 weeks ago

Chennai, India Rashmi Group Full time

Position Title : Sales Manager - DI Division (Individual Contributor)

Company : Rashmi Metaliks Ltd.


Role Overview

The Sales Manager - DI Division (Individual Contributor) will be responsible for achieving defined sales targets, driving client engagement, and contributing to the growth of the DI Pipes business. This role involves developing a robust sales strategy, identifying new opportunities, converting leads, and optimizing travel for maximum sales efficiency.


Performance Expectations:

First 3months (Probation Period):

Objective: Onboard and train sales team members, focusing on necessary travel and strategies to achieve sales targets.

Key Performance Indicators (KPIs) for the First 3 months:

  1. Training Completion : All team members should complete onboarding and product training.
  2. Sales Strategy Development : Develop and document a sales strategy, including target markets, key accounts, and a lead generation plan.
  3. Lead Generation : Identify and qualify a minimum number of leads (specific target based on the industry).

Month 4 to Month 12:

A) Sales Target :

  • Each salesperson is expected to achieve sales of 50 times of their monthly Basic Salary.
  • The sales team as a whole should meet or exceed the cumulative sales targets for the department.

B) Travel Requirements :

  • Travel Expectation : 25 days of travel per month.
  • Adjustment on Success : If a salesperson consistently meets or exceeds their sales targets, they can reduce travel days in subsequent months while maintaining performance.

C) Key Performance Indicators (KPIs) :

  • Monthly Sales Achievement : Achieve the monthly sales target of 50 times of Basic Pay.
  • Travel Efficiency : Effectiveness of travel in converting visits into sales. Reduced travel should correlate with continued target achievement.
  • Client Engagement : Number of client meetings held and the resulting conversions.
  • Sales Performance with Reduced Travel : Track if reduced travel affects the ability to meet sales targets. Aim to maintain or improve performance with fewer travel days.

D) Monitoring & Adjustment :

  • Travel Tracking : Keep a log of travel days versus sales performance to identify patterns and make data-driven decisions on reducing travel.
  • Performance Review : Monthly reviews should include analysis of travel versus sales outcomes. If targets are consistently met, consider officially reducing travel days for high performers.
  • Target Achievement : Focus on maintaining high sales figures even with reduced travel, emphasizing the quality of client engagements.


Reporting Requirements Integrated with KPIs:

Weekly Reports :

Objective : Track short-term progress.

Content :

  • Travel Report with outcomes
  • Client contact details, order status, value, duration of supply
  • Immediate next steps and CRM-generated MIS.


Monthly Reports :

Objective : Summarize monthly activities.

Content :

  • Cumulative Report for the Month with Target vs. Achievement
  • Full CRM-generated MIS with all relevant metrics.


Quarterly Reports :

Objective : Review long-term strategy and performance.

Content :

  • Comprehensive report with Target vs. Achievement
  • Detailed client contact details, order status, value, duration of supply
  • Full CRM MIS report for strategic analysis.

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