Area Manager

3 weeks ago


Indore, India Brillon Consumer Products Pvt Ltd (Formerly known as SC Johnson). Full time

Essential Duties and Responsibilities:


  • Meet S&D targets by effective implementation of area sales & development plans.
  • Plan and achieve distribution expansion as per budget plans.
  • Stocks and logistics planning for the area.
  • Ensure distributor claims are settled in time by proper scrutiny and on-field verification.
  • Ensure retention of agreed ROI for the distributors.
  • Implement sales strategy to achieve targets through analysis of Nielson & internal data of various markets.
  • Develop distribution strategy in line with changing channel mix.
  • Track availability of required manpower at DBs as per plan and monitor their performance and highlight deviations of norms to the Zonal Sales Manager.
  • Execute and track distribution expansion by class of towns, type of OLs, and category as per plan and take corrective action, wherever required.
  • Execute distributor MIS packages and ensure requisite compliance from the distributors as per agreed timelines.
  • Plan for new product launches by channel based on a thorough understanding of category and distribution objectives for the products to be launched.
  • Execute merchandising strategy by channels / by category and ensure shelf share greater than the market for Tier 1 SKUs.
  • Ensure targeted productivity norms for channels and by category are met.

Required Skills / Experience / Competencies:

  • Good experience in handling field Sales Teams, Sales Associates & Merchandisers.
  • Good experience in promotional planning, Budgeting & managing trade.


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