Digital Marketing Executive

4 weeks ago

hyderabad, India Aiadvanc Full time

Aiadvanc is a leading Ed tech platform specializing in cutting-edge technologies and innovative strategies. As a Digital Marketing Executive, you will play a key role in driving our clients' online presence and achieving their marketing goals. With our team of experts and advanced tools, we help businesses thrive in the digital landscape, delivering tangible results and maximizing return on investment.

Responsibilities
  • Develop, implement and optimize digital marketing campaigns across various channels such as search engines, social media, email, and display advertising.
  • Conduct keyword research, analyze website and social media performance, and identify areas for improvement to enhance organic rankings and increase website traffic.
  • Manage social media presence and engage with the audience to build brand awareness, drive engagement, and generate leads.
  • Create engaging and compelling content for various digital platforms, including blog posts, infographics, videos, and emails.
  • Monitor and analyze campaign performance metrics to identify insights and trends, and provide recommendations for campaign optimization.
  • Collaborate with cross-functional teams, including graphic designers, developers, and copywriters, to ensure consistent messaging and branding across all digital channels.
  • Stay up-to-date with the latest digital marketing trends and best practices to continuously improve our strategies.

Requirements

  • Bachelor's degree in Marketing, Communication, or related field.
  • Proven experience in developing and executing digital marketing campaigns.
  • Strong knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and email marketing software.
  • Proficient in SEO techniques, keyword research, and content optimization.
  • Excellent copywriting and content creation skills.
  • Analytical mindset with the ability to interpret and use data to drive decision-making.
  • Strong organizational skills and ability to manage multiple projects simultaneously.
  • Self-motivated, creative, and detail-oriented with a passion for digital marketing.

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