Cold Email Outreach Specialist

3 weeks ago


Borivali, India Websites Full time

Location:
Mumbai, Malad

Type:
Full-time /Internship

About

helps small businesses and micro-entrepreneurs create and manage their own websites in just 2 minutes, without technical skills. We are scaling our outreach to SMEs and are seeking a specialist to own and optimize our cold email marketing engine.

Key Responsibilities:

Technical Deliverability Management:

  • Configure and maintain SPF, DKIM, DMARC authentication protocols
  • Manage domain warming strategies for multiple sending domains
  • Monitor sender reputation and inbox placement rates
  • Troubleshoot delivery issues with ISPs and email service providers

Cold Outreach Strategy & Execution:

  • Design and execute high-volume B2B email campaigns to non-subscribed prospects
  • Develop personalization strategies for MCA company database
  • Create compliant cold email sequences with proper unsubscribe mechanisms
  • A/B test subject lines, content, and send timing for optimal response rates

Platform Management & Analysis:

  • Set up and optimize email service platforms (Amazon SES, Mailgun, etc.)
  • Build automated email sequences and nurture campaigns
  • Track deliverability metrics, open rates, response rates, and conversion data
  • Ensure compliance with Indian email marketing regulations


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