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Influencer Strategists

4 weeks ago

Bengaluru, Karnataka, India Navavista Technology Ventures Pvt Ltd Full time
Influencer Strategist (Growth) — Creditsin

Location: Bengaluru (hybrid) | Type: Full-time (open to contract-to-hire)

Function: Growth Marketing · Influencer & UGC · Performance

About Creditsin

Creditsin is India's first dual-sided referral fintech app—covering credit cards, loans, insurance, and investing—built to reward both customers and referrers. We're entering a high-growth phase and need an Influencer Strategist who can turn creator energy into app installs, qualified applications, and engaged users.

What you'll do
  • Creator sourcing at scale: Build & own a 3-tier roster (nano, micro, mid-tier) across Instagram Reels, YouTube Shorts, Moj, Josh, ShareChat, Telegram & WhatsApp communities.
  • Outreach & closing: Run daily outreach, negotiate deliverables & pricing, finalize briefs, and manage turnarounds.
  • Content strategy: Create short-video briefs, localized to Hindi/Telugu + regional languages; maintain weekly UGC themes.
  • UGC engine: Orchestrate weekly "UGC drops" (hooks, captions, CTAs) with creators; ensure consistency and disclosure compliance.
  • Tracking & payouts: Manage attribution links (Firebase/AppTrove), track installs & signups, and coordinate creator payouts.
  • Performance optimization: Monitor dashboards, double-down on winning creators, cut underperformers, and test new hooks regularly.
  • Community programs: Run creator leaderboards, referral-a-creator drives, and monthly challenges to keep momentum.
  • Compliance & brand safety: Ensure RBI-aligned communication, financial disclaimers, and #ad/#partner tagging.
Success metrics
  • Scale a strong base of nano/micro creators live per month.
  • Maintain target CPI ranges while ensuring quality traffic.
  • Drive high install-to-open and signup conversion rates.
  • Build clean reporting systems with zero compliance red flags.
You'll thrive if you have
  • 2–5 years of influencer/creator growth experience (fintech/edtech/commerce preferred).
  • A proven network with nano & micro creators in Hindi, Telugu, and regional languages.
  • Negotiation skills + ability to manage 100s of creator relationships in parallel.
  • Data mindset—experience with Firebase, UTMs, attribution, and performance dashboards.
  • Knowledge of disclosure norms, RBI-safe messaging, and fraud-prevention tactics.
  • Hustle to run high-volume outreach + fast execution cycles.
Tools you'll use
  • Attribution: Firebase + AppTrove (or Branch/AppsFlyer)
  • CRM/Workflow: Notion, Airtable, or Google Sheets
  • Design/Assets: Canva/Figma
  • Reporting: Looker Studio, Google Sheets
Compensation
  • Base: ₹40,000–₹50,000/month (depending on experience)
  • Performance bonus: Slab-wise, based on incremental installs and engagement quality
  • Contract-to-hire options for top freelancers with a network
day plan

0–30 Days:

  • Build creator CRM; onboard first batch of nano/micro creators.
  • Launch first UGC campaign with clear briefs and tracking.

31–60 Days:

  • Scale outreach; expand creator mix across multiple languages & platforms.
  • Optimize CPI and content hooks; start referral-a-creator campaigns.

61–90 Days:

  • Establish 300–400 creators live at scale; introduce monthly creator challenges.
  • Standardize SOPs for UGC briefs, compliance, payouts, and dashboards.
How to apply

Send your resume

with subject line:

"Influencer Strategist – (Your Name)"

Include:

  • Examples of campaigns you've run (with CPI/installs achieved).
  • A short list of 10 creators you could activate immediately (with rates).
  • One 20-sec Reel hook in English, Hindi, Kanada or Telugu for "Refer & Earn" (Remember RBI-safe).