Creative Strategist

4 days ago

Bengaluru, Karnataka, India Famyo Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Job Opening: Creative
Strategist

Location: Bangalore (On-site)

Experience: 6 Months – 3 Years

Type: Full-time

CTC : 3.5 to 6 LPA

About Famyo:

Famyo is India's first character-led, premium kids' essentials brand. From bedding and bath to bags and bottles — we make everything
cool enough to collect and brag about
.

Think LEGO meets home & school essentials — loved by kids, trusted by parents.

We're growing rapidly across D2C and marketplaces with our IP-led products, and we're now looking for someone to lead our performance-first creative engine.

Role Overview :

As Performance Creative Strategist, you'll lead the charge on all revenue-driving creatives. From writing scroll-stopping hooks to directing shoots with 6-year-old influencers, you'll do whatever it takes to build high-ROAS ads across Meta, Google, and marketplaces.

Key Responsibilities


Creative Strategy & Content Development

  • Lead the end-to-end creative process for ad-first content, from scripting to post-production
  • Write performance-driven copy including hooks, captions, and storytelling frameworks that drive conversions
  • Ideate and storyboard content tailored for Meta, Google, and marketplace platforms
  • Translate product features into engaging, relatable stories that connect with parents and excite kids


Shoot Management & UGC Production

  • Scout and manage influencers, child models, and creators for content production
  • Plan, coordinate, and direct shoots with clear shot lists, transitions, and visual direction
  • Deliver high-quality, scalable UGC content optimized for paid media


Performance-First Creative Execution

  • Develop creatives aligned with testing calendars and ROAS goals
  • Iterate continuously on top-performing formats using performance insights
  • Collaborate with the media buying team to analyze and apply learnings


Cross-Team & Partner Collaboration

  • Manage timelines and deliverables with agencies and production partners
  • Coordinate with marketplace teams to generate high-converting assets, reviews, and listings
  • Align with internal teams on product launches, messaging priorities, and content needs


Social Media & Brand Content

  • Coordinate and execute Instagram and social media content calendars
  • Create product-focused and brand-oriented messaging to engage audiences and build community

You'll Thrive Here If You Have:

  • 6 months – 3 years of experience in a D2C brand, agency, or creative performance role
  • Strong copywriting and storytelling chops rooted in frameworks like AIDA, PAS, etc.
  • Hands-on knowledge of camera setups, script writing, and post-production
  • A sharp eye for design, layout, and what
    actually sells
    on Meta & Google
  • Proficiency in Google Sheets or Excel for creative planning and performance tracking
  • A high-ownership, multi-tasking mindset
  • A love for kids' brands, characters, and making things fun, quirky, and delightful

Bonus Points If You:

  • Have worked on ad creative testing for Meta / Google
  • Have managed influencer/UGC shoots at scale
  • Have basic video editing or motion graphics skills
  • Grew up loving Pokémon, LEGO, Disney, Nerf, or anything collectible

Why Join Famyo?

You'll be at the heart of building India's next big kids' brand. Expect creative freedom, lightning-fast feedback loops, and a front-row seat to what it takes to scale a consumer brand from scratch.

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