Digital Marketing Executive

3 weeks ago

nagercoil, India Nextal Media Full time

Job Description:


As a Digital Marketing Executive, you will be responsible for executing various digital marketing initiatives, managing social media platforms, and supporting marketing campaigns. Additionally, you will play a crucial role in handling administrative tasks to ensure the smooth operation of our marketing activities.


Key Responsibilities:


Fluent in English: Proficiency in written and verbal English communication is essential for effective communication within the team and with external stakeholders.


Social Media Platforms Management: Develop and implement social media strategies to enhance brand awareness, engage with our audience, and drive website traffic. Manage content creation, scheduling, and monitoring across various platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, etc.


Monthly Report Presenting: Compile data and prepare comprehensive monthly reports on the performance of digital marketing activities. Present findings, insights, and recommendations to the marketing team and key stakeholders.


PPT Making: Create engaging presentations using PowerPoint for internal meetings, client presentations, and other marketing-related purposes.


Content Creation: Assist in creating compelling and relevant content for digital marketing campaigns, including blog posts, articles, emails, and newsletters.


Email Marketing: Support the development and execution of email marketing campaigns, including crafting email content, designing templates, and analysing campaign performance.


SEO Optimization: Collaborate with the marketing team to optimize website content for search engines and implement SEO strategies to improve organic search visibility.


Campaign Analysis: Monitor and analyse the performance of digital marketing campaigns, including website traffic, engagement metrics, and conversion rates. Use insights to refine strategies and optimize campaign performance.


Market Research: Conduct market research to identify trends, consumer behaviour, and competitor activities. Utilize findings to inform marketing strategies and initiatives.


Qualifications:


Bachelors degree in marketing, Communications, or related field.


Proven experience in digital marketing, with a focus on social media management, content creation, and campaign execution.


Strong proficiency in English language (both written and verbal).


Excellent organizational and time management skills, with the ability to prioritize tasks and meet deadlines.


Knowledge in graphic design tools such as Adobe Photoshop, Illustrator, or Canva.


Knowledge of digital marketing tools and platforms, including social media management tools, Google Analytics, and email marketing software.


Strong analytical skills and the ability to interpret data to drive decision-making.


Creative mindset with a keen eye for design and attention to detail.


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