Marketing Content Manager

7 days ago

Thāne, India Pepper Content Full time

About the Role

We are seeking a dynamic and detail-oriented
Content & Marketing Operations Specialist
to support our marketing initiatives. The ideal candidate will be skilled in
SEO, blog writing, and content creation
, while also managing
coordination between internal teams and external marketing partners/agencies
. This role is crucial in ensuring smooth execution of content and marketing deliverables that align with client's brand and business objectives.

Key Responsibilities

  • Content Development & Blogging
  • Research, draft, and edit blogs and articles around insurance, personal finance, and investment topics.
  • Ensure all content is optimized for SEO and follows brand guidelines.
  • SEO & Performance Optimization
  • Conduct keyword research and implement SEO best practices for blogs and digital content.
  • Track and report content performance using tools like Google Analytics, Search Console, and SEMrush.
  • Marketing Coordination
  • Act as a bridge between
    internal marketing/product teams
    and
    external agencies/vendors
    .
  • Ensure timely execution of campaigns, blog posts, and digital content deliverables.
  • Assist in managing editorial calendars and aligning content with marketing campaigns.
  • Marketing Operations Support
  • Support the creation and review of marketing collaterals (emailers, landing pages, campaign copy, etc.).
  • Coordinate content review cycles and approvals with internal stakeholders.
  • Assist in campaign reporting and documentation of marketing activities.

Requirements

  • 2–3 years of experience in
    content writing, SEO, or marketing operations
    (BFSI/insurance domain preferred).
  • Strong ability to
    manage cross-functional coordination
    between internal teams and external agencies.
  • Solid understanding of
    SEO principles, keyword research, and on-page optimization
    .
  • Proficiency with
    SEO and analytics tools
    (Google Analytics, Search Console, SEMrush, Ahrefs).
  • Excellent written and verbal communication skills.
  • Familiarity with
    CMS platforms (WordPress/HubSpot)
    is an added advantage.
  • Highly organized, proactive, and able to manage multiple priorities.

Contract Details

  • Role Type:
    1-year contractual position
  • Work Location:
    On-site, Thane office

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