Business Manager Digital Commerce

2 days ago


Gurugram, India Jain Amar Full time

Business Manager Digital Commerce

Role Overview:

We are seeking an experienced and entrepreneurial Business Manager to spearhead growth across our digital commerce platforms – including our owned portal ), Omni-integrated Madame stores, and all key marketplace channels (Nykaa, Myntra, Amazon, etc.). This role carries end-to-end accountability for marketing, sales, merchandising, customer experience, and channel expansion. The goal: to grow/double the digital commerce over the next two years.

Key Responsibilities:

  • Drive GMV and Net Sales across , omni-retail, and marketplaces.

  • Scale performance on platforms like Nykaa, Myntra, Amazon, etc. across SOR, PPMP, JIT models.

  • Launch new platforms and other Tier 2/Tier 3-centric digital commerce channels.

  • Onboard onto quick-commerce channels

  • Build core and basic range assortments specific to channel consumption behavior.

  • Own end-to-end assortment planning and seasonal budgeting to optimize sell-through.

  • Lead merchandising function to ensure alignment between demand, visibility, and inventory availability.

  • Supervise and guide Customer Care Associates (CCAs) to ensure timely resolution of grievances and elevate NPS.

  • Collaborate with MarCom and Performance Marketing for ROI-positive campaigns and conversion-focused execution.

  • Align inventory, pricing, and product visibility between online platforms and physical Omni retail stores.

  • Own reporting dashboards and deliver weekly/monthly KPI updates to leadership.

Skills & Competencies:

  • 5+ years experience in e-commerce, digital retail, or marketplace operations.

  • Proven track record in fashion/lifestyle categories.

  • Strong grasp of platform models – SOR, PPMP, JIT, NSV vs MRP, return management. - Deep analytical ability – fluent in GA4, Shopify, Excel, and dashboarding.

  • Leadership of multi-functional teams (marketing, CCAs, ops, merchandising).

  • Agility to test & scale new platforms and consumer segments.


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