Marketing Director

Found in: Whatjobs IN C2 - 2 weeks ago

thane, India Qween Network LLP Full time

The Director of Marketing role’s main mission is to create and execute marketing strategy and communication in order to support the development and growth of business in India.


The Marketing Director’s scope of responsibilities are following:


Lead Generation


− Generate and increase leads to identify potential opportunities for our rewards business solutions and platforms by building inbound and outbound strategy.

− Creating overarching strategies for SEO, SEA, and email marketing to attract and engage target audiences effectively.

− Overseeing the execution of SEO campaigns, SEA campaigns (such as Google Ads), and email marketing campaigns, ensuring they align with overall marketing goals and objectives.

− Analyzing performance metrics such as the Edenred India website traffic, keyword rankings, ad performance, open rates, click-through rates, and conversion rates to evaluate the effectiveness of inbound lead generation efforts.

− Overseeing the execution of outbound lead generation campaigns, including the creation of messaging, content, and creative assets.

− Identifying and researching potential leads through various sources such as industry directories & events, social media, and professional networks, database procurement.

− Collaborate closely with the sales team to ensure seamless lead handoff and follow-up.

− Monitoring and analyzing key performance indicators (KPIs) such as response rates, conversion rates, and ROI to assess the effectiveness of lead generation efforts.


Developing Marketing outreach for existing customers


  • Develop, monitor and enhance client outreach to support and help Farming teams for up sell and cross sell offerings

− Implement customer outreach programs showcasing Edenred India’s capabilities to ensure enhancement in revenue generation activities.


NPS of Clients and Merchants


− Support in execution of NPS surveys and data collection periodically at a defined cadence. − Understanding Customer & Merchant Sentiment: Analyzing NPS data to gauge client and merchant satisfaction and identify areas for improvement.

− Cross-Functional Collaboration: Working closely with product, sales, and customer service teams to address feedback and improve overall experience.

− Measuring Impact: Tracking the impact of initiatives on NPS scores and other key metrics to assess effectiveness and make data-driven decisions for continuous improvement.

− Communication and Reporting: Communicating NPS trends and insights to stakeholders across the organization and providing regular updates on progress towards improving customer satisfaction.


Brand Building


− Developing a clear and compelling brand strategy that aligns with the company's overall goals and values.

− Identifying target audiences, market positioning, and key messages that differentiate the brand from competitors.

− Crafting cohesive brand messaging that resonates with target audiences and communicates the brand's value proposition.

− Using storytelling techniques to create connections with clients and merchants and convey the brand's narrative effectively.

− Monitoring brand mentions and sentiment across online and offline channels to assess brand perception and identify potential reputation risks.

− PR & External Communications: expanding the awareness of offerings India On existing platforms for lines of business like ERM, PRM and the rewards platform


Promote and develop marketing and communication:


− Plan, oversee, and execute marketing campaigns across various channels, including digital, traditional, and social media. Ensure messaging is compelling and resonates with the target audience.

− Provide Sales teams with the necessary tools, resources, and training to effectively engage with leads and prospects. Equip them with sales collateral, presentations, and product knowledge to support their efforts.

− Facilitate customer and market research, methodology and integrate findings in communication messages and marketing supports of findings.

− Define and execute marketing efforts for Edenred India’s product’s go-to-market plan.

− Developing and implementing strategies to ensure effective communication within the organization, support HR Department in collaterals, key messages and internal communication production.


Marketing Spends (ROI)


− Develop a reliable and cost efficient network of agencies and partners

− Measure, track and report the ROI on overall marketing spends wrt to inbound and outbound marketing campaigns, Lead generation efforts.

− Develop, optimize and track the marketing and communication budget in line to the organizational plan.

− Review and refine the analysis of the performance of promotions and events campaigns.

− Help in driving Sales excellence in line to the organizational plans.


Professional experience


− 10+ years of relevant experience in corporate, product and lead Generation Marketing

− Experience of managing several projects simultaneously on complex topics

− Education: Master’s degree (MBA, Mass Communication) or higher

  • Marketing Executive

    2 days ago

    Thane, India Newleap Nestor LLP Full time

    **Purpose of the Role**: The Executive marketing manager leads marketing campaigns + investment to deliver consumer and Sales growth and fuel rapid network expansion in the Region. Great team leadership skills and ability to work well with others to accomplish goals, Strong attention to detail,Support with campaign asset creation as needed,Organize trade...

  • Video Editor

    2 days ago

    Thane, India Marketing Salla Full time

    **Responsibilities**: - Edit and assemble recorded raw material into a suitable, finished product ready for broadcasting. - Utilize a combination of creativity and technical skills to enhance the quality and appearance of footage. - Input music, dialogues, graphics, and effects to ensure the video's continuity and add a polished look. - Review scripts and...

  • Head of Marketing

    Found in: Whatjobs IN C2 - 2 weeks ago

    thane, India Cybertech Systems & Software Limited Thane W Full time

    Position: Head MarketingExperience: 10+ YearsLocation: Thane-MumbaiWork Place: Onsite OnlyShift Time: UK Time Zone (3.00PM to 12.00 Night)ResponsibilitiesDeploys successful marketing campaigns and own their implementation from ideation to execution.Coordinates with Manager and the Board of Directors to monitor and review the marketing collateral...

  • Api Sales

    4 days ago

    Thane, India Bajaj Healthcare Full time

    We appreciate and welcome your interest in working with Bajaj Healthcare Ltd. Bajaj Healthcare is a pharmaceutical company that develops, manufacturers and market safe, innovative and cost-effective generic pharmaceuticals that help improve patient’s quality of life. We are committed to hiring talented people and nurture them professionally. Our...

  • Head of Marketing

    Found in: Whatjobs IN C2 - 2 weeks ago

    Thane, India Cybertech Systems & Software Limited Thane W Full time

    Position: Head Marketing Experience: 10+ Years Location: Thane-Mumbai Work Place: Onsite Only Shift Time: UK Time Zone (3.00PM to 12.00 Night) Responsibilities Deploys successful marketing campaigns and own their implementation from ideation to execution. Coordinates with Manager and the Board of Directors to monitor and review the marketing collateral...

  • Head of Marketing

    Found in: Appcast Linkedin IN C2 - 2 weeks ago

    Thane, India Cybertech Systems & Software Limited Thane W Full time

    Position: Head Marketing Experience: 10+ YearsLocation: Thane-MumbaiWork Place: Onsite OnlyShift Time: UK Time Zone (3.00PM to 12.00 Night) ResponsibilitiesDeploys successful marketing campaigns and own their implementation from ideation to execution.Coordinates with Manager and the Board of Directors to monitor and review the marketing collateral...

  • Head of Marketing

    Found in: Talent IN 2A C2 - 2 weeks ago

    Thane, India Cybertech Systems & Software Limited Thane W Full time

    Position: Head Marketing Experience: 10+ YearsLocation: Thane-MumbaiWork Place: Onsite OnlyShift Time: UK Time Zone (3.00PM to 12.00 Night) ResponsibilitiesDeploys successful marketing campaigns and own their implementation from ideation to execution.Coordinates with Manager and the Board of Directors to monitor and review the marketing collateral...

  • Public Relation Media Executive

    3 days ago

    Thane, India Generic Aadhaar Full time

    **Name of Post **:Public Relation Executive **Qualiication**: BMM **Total Years of Experience **:2-5 Years **Salary**: 3.00 To 6.00 Lacs PA **Job description of Public Relation Officer** - Study design briefs and determine requirements - Schedule projects and define budget constraints - Conceptualize visuals based on requirements - Prepare rough drafts...

  • Tellecaller

    15 hours ago

    Thane, India Universo Realtors Full time

    Company Name: Universo Realtors Profession: - Real Estate Location: - Thane West Company Existence: - 7 Years Director: - Mr. Bikram Singh Mali Opening: - Pre-sales No. of openings: - 5 Designation: - Telecalling Executive or Pre-sales Executive Experience: - 1 - 2 years (Fresher’s are welcome) Quality: - Dedicated, Dynamic convincing &...

  • Copywriter

    Found in: Whatjobs IN C2 - 18 hours ago

    Thane, India Talent Corner HR Services Pvt Ltd Full time

    Responsibilities & Duties Creating clear and captivating copy with a distinct voice. Interpreting copywriting briefs, collaborating with designers and other professionals on marketing projects, conducting research, editing and proofreading copy Conceptualizing and developing creative ideas for advertising campaigns Collaborating with art...

  • Fundraising and Partnerships Coordinator

    15 hours ago

    Thane, India Arthan Careers Full time

    Thane, **Description**: **Position Summary**: **Location**: Thane **Time Commitment**: Full-time **Reporting**: Director **Budget**:5-6 lac per annum **Key Responsibility Area** **Develop and Implement Fundraising Strategies**: - Research and identify potential funding sources, including individuals, CSR, foundations, and government agencies. -...

  • Sales Co-ordinator

    6 days ago

    Thane, India COSMOS CONSULTING Full time

    **Job description**: - Sales coordination - Coordination with sales team and sales vertical head. - Collect daily google sheet report from sales team - New business associate agreement. - Coordination with sales team for new lead generation. - Designing of artwork for posting on Social media during festival. - Responsible for regular promotions on Social...

  • Junior Content Writer

    2 days ago

    Thane, India Ranraj Enterprises Full time

    Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material. - Conduct research and interviews to determine which of a product's selling features should be promoted. - Client service the client to upsell the project. - Plan content strategies for the brand or product or company - Invent names for...

  • Graphic Designer

    15 hours ago

    Thane, India AdEngage Full time

    **Job Role**: Graphic Designer **Responsibilities**: 1. Collaborate with the creative team to understand campaign concepts and messaging. Contribute to brainstorming and generating ideas for the visual aspects of advertising campaigns. 2. Create and design visual elements, including logos, graphics, images, and layouts, that effectively convey the...

  • Tender Executive

    2 days ago

    Thane, India Thomas & Brian mfg. pvt.ltd Full time

    Coordinates, prepares and compiles bid submission documents in relation to tendering/bidding activities, tender questionnaires and pre-qualifications. - Collates tender information and references from various sources such as online search engines, industry and market intelligence data etc., which are needed for submission. - Ensures Vendor Registrations of...

  • Video Editor

    2 days ago

    Thane, India Hungrybirds Entertainment Private Limited Full time

    Roles and Responsibilities: - To follow a script, screenplay or outline thereafter adding sound effect to enhance footage which may include selecting music and writing voice-overs. - Editing for our YouTube Channel as well as Digital Marketing Segment. Video - To add sound effect, background music, special effect, volume level and to improve and correct...

  • Graphic Designer

    6 days ago

    Thane, India Nitrro Fitness Full time

    **ANNEXURE - A** **JOB DESCRIPTION** **Job Title**: Graphic Designer & Content Creator **Accountability**: Chariman and Managing Director **Location**: The position is based out of the Company’s Thane (west) Office. However, the employee may be required to shift to any other office, which the company may establish in India or abroad. The following...

  • Video Editor

    7 days ago

    Thane, India Hungrybirds Entertainment Private Limited Full time

    **Note**: it's Work from Office** - Roles and Responsibilities: - To follow a script, screenplay or outline thereafter adding sound effect to enhance footage which may include selecting music and writing voice-overs. - Editing for our YouTube Channel as well as Digital Marketing Segment. Video - To add sound effect, background music, special effect, volume...

  • Video Editor

    5 days ago

    Thane, India Hungrybirds Entertainment Private Limited Full time

    **Note**: it's Work from Office** - Roles and Responsibilities: - To follow a script, screenplay or outline thereafter adding sound effect to enhance footage which may include selecting music and writing voice-overs. - Editing for our YouTube Channel as well as Digital Marketing Segment. Video - To add sound effect, background music, special effect, volume...

  • Video Editor

    3 days ago

    Thane, India Hungrybirds Entertainment Private Limited Full time

    **Note**: it's Work from Home** - Roles and Responsibilities: - To follow a script, screenplay or outline thereafter adding sound effect to enhance footage which may include selecting music and writing voice-overs. - Editing for our YouTube Channel as well as Digital Marketing Segment. Video - To add sound effect, background music, special effect, volume...