Head of Marketing

4 weeks ago

Thane, India Cybertech Systems & Software Limited Thane W Full time

Position: Head Marketing

Experience: 10+ Years

Location: Thane-Mumbai

Work Place: Onsite Only

Shift Time: UK Time Zone (3.00PM to 12.00 Night)

Responsibilities

  • Deploys successful marketing campaigns and own their implementation from ideation to execution.
  • Coordinates with Manager and the Board of Directors to monitor and review the marketing collateral rollout.
  • Maintains knowledge of trends and developments in the market, including online market; identifies needs for new products and services and makes recommendations to leadership.
  • Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing strategies and promotions.
  • Gathers the materials necessary to understand the project and competition in the area; analyzes these materials to determine the most effective communications technique.
  • Identify and pursue proposals (e.g. request for proposals, request for qualifications, or statement of qualifications) for potential projects; prepare and submit materials to successfully bid on projects, including coordinating with subconsultants and company technical and administrative staff.
  • Take lead on preparing PowerPoint presentations and other materials for client interactions and events.
  • Advises on and prepares communications campaigns, which may include social and online media, print media, direct mail, conferences, webinars, and other multimedia.
  • Collaborates, participates in, and coordinates company promotional activities such as conferences and marketing and community events.
  • Negotiates contracts for services needed to execute a marketing strategy.
  • Drafts, implements, maintains, and revises online marketing campaigns to drive both growth and retention of customers, and revenue to the company.
  • Assists with preparing budgets for marketing and communications related items.
  • Plans and implements web-based marketing strategies and campaigns via the company’s website; collaborates with web development and design teams to monitor and improve search engine optimization (SEO) results for the company’s website.
  • Develops and expands company’s web presence through social media, email, web advertising, and other online sources promotes company brand through these channels.
  • Develops and produces compelling content with input from our CyberTech team, including blog posts, videos, and social media updates.
  • Engages with users on social media platforms to increase brand awareness and foster community involvement.
  • Coordinates public relations and news media efforts to raise brand visibility.
  • Submits applications for industry awards to showcase our achievements.
  • Maintains company websites to ensure it remains current and relevant.
  • Oversees sponsorship opportunities and represents our company at conferences and other events.
  • Secures speaking engagements for company Partners to further establish our industry expertise.
  • Coordinates proposal submissions for conference presentations.
  • Manages various partner portals to make sure content is current and stays updated.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Engage with users on social media platforms to increase brand awareness and foster community involvement.
  • Coordinate public relations and news media efforts to raise brand visibility.
  • Submit applications for industry awards to showcase our achievements.
  • Maintain our company website to ensure it remains current and relevant.
  • Oversee sponsorship opportunities and represent our company at conferences and other events.
  • Secure speaking engagements for company Partners to further establish our industry expertise



Qualifications


  • Bachelor's degree in marketing or related field
  • Digital marketing expertise
  • Extensive knowledge of relevant markets

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