Marketing Executive
3 weeks ago
**Purpose of the Role**:
The Executive marketing manager leads marketing campaigns + investment to deliver consumer and Sales growth and fuel rapid network expansion in the Region.
Great team leadership skills and ability to work well with others to accomplish goals, Strong attention to detail,Support with campaign asset creation as needed,Organize trade shows, Organize and lead strategic planning discussions with directors to define marketing campaigns.
**Principal Responsibilities**:
1. Execute all marketing activities in the region with excellence and on-time to deliver consumer growth targets
2. Lead entire ‘Go to market’ planning of all new store launches in the region ensuring accelerated consumer acquisition and sales
- Includes catchment and consumer understanding, BTL media planning and execution
3. Manage vendors/ agencies for POSM and BTL media
4. Responsible for training and managing team for Door to Door Activities, Society Activations, In-store Promoters
5. Consumer understanding and Competition benchmarking at regular frequency to ensure continuous improvement of marketing plans
6. Responsible for managing region’s Marketing Investment and continuously improve effectiveness of spends and improve ROI
**Education and Experience**:
1. Graduation in any stream
2. 3+ years experience in FMCG or a major Retail Chain handling direct to consumer activations, promoters, BTL campaigns
**Skills / Functional Competencies**:
1. Strong Ownership to solve problems or escalate when needed
2. Love to talk to Consumers and understand the issues
3. Strong coordination skills with agencies, vendors
4. Proficient to use MS Excel for planning, analysis and reporting
5. Train and manage consumer activation team
6. Discipline to deliver within timelines
**Salary**: ₹400,000.00 - ₹500,000.00 per year
Schedule:
- Flexible shift
- Morning shift
**Experience**:
- brand marketing: 2 years (preferred)
**Speak with the employer**
+91 7028446673
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