Social Media Brand Engagement Specialist

4 weeks ago

mumbai, India Yocket Full time

About Us:


Weare the largest and most active online platform for internationaleducation Yocket was established in 2015 with a mission to connectpeople to the worlds best learningopportunities.

TodayYocket is the largest communitydriven online platform forinternational education. We specialise in premium counsellingservices for students with ambitions of pursuing higher educationabroad by connecting them to the best universities in the world. Weoffer a comprehensive range of services including expertcounselling test preparation visa assistance and even loans tofacilitate your educationaljourney.


Tilldate we have helped more thanstudents across countries pursue theirhigher education. Our students have secured admissions in all ofthe worlds top 100 global universities including prestigiousinstitutions such as Harvard University Massachusetts Institute ofTechnology Stanford University University of Oxford University ofCalifornia and The Columbia University. Weve assisted over 5700students in obtaining loans securing more than INR 1500 Croresspanning across 15 countries. Weve partnered with 12 lendersincluding top institutions like HDFC Avanse Incred Leap FinanceUnion Bank Axis and Yes Bank to facilitate theseloans.

AtYocket we strive to help our employees find passion and purpose.Join us in changing the way students make their decisions abouteducation.



Areyou a creative powerhouse with a knack for engaging contentcreation and social media wizardry Were on the hunt for a dynamicBrand Engagement Specialist to join our team If youre comfortablein front of the camera love crafting compelling narratives andthrive in the fastpaced world of digital marketing then you mightbe the perfectfit.


Responsibilities:


1)Craft captivating content across various platforms like socialmedia blogs videos andmore.

2)Ensure all content aligns seamlessly with our brands voice andresonates with ouraudience.

3)Collaborate with teams and partners to weave captivating storiesthat captivate andinspire.

4)Take charge of our social media presence on platforms likeInstagram Facebook Twitter andLinkedIn.

5)Engage with our community respond to messages/comments and fostermeaningfulconnections.

6)Analyze performance metrics and finetune strategies for maximumimpact.

7)Stay ahead of trends and competitors in the everevolving influencermarketinglandscape.

BrandArchitect:

8)Develop and execute innovative brand engagement strategies to boostawareness andloyalty.

9)Manage our social media content calendar like a maestro

schedulingposts and tracking campaignresults.

10)Collaborate seamlessly with marketing PR and sales teams to ensurea unified brandmessage.



Requirements

Requirements:

Proven track record of 1 year incontent creation social media management and influencermarketing.

A flair for creativestorytelling across different formats from text to visuals tovideos.

Proficient in social mediamanagement tools (e.g. Hootsuite Buffer) and analytics platforms(e.g. Google Analytics).

Stay updatedwith digital marketing trends social media platforms and influencermarketing strategies.

Excellentcommunication organizational skills and a keen eye fordetail.

Bachelors degree in MarketingCommunications or a related fieldpreferred.


Ifyoure ready to make a splash in the digital realm join us as ourBrand Engagement Specialist and help us take our brand to newheights


Benefits

Benefits:

Medical Insurance for you and yourfamily members.

Mentorship culturewith no bosses; bring your ideas withouthesitation.

Access to a psychologicalcounselor for mentalwellbeing.


1. Proficiency in graphic design software (e.g., Adobe CreativeSuite) 2. Strong eye for design aesthetics and attention to detail3. Ability to work efficiently under tight deadlines 4. Excellentcommunication skills and a collaborative mindset 5. Passion forcreativity and a desire to continuously learn and grow in the fieldof graphic design

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