Digital Marketing Manager
2 weeks ago
Company website :
Skills : Landing pages, Website management, Content generation
Experience : 3+ years in Marketing and Content
Work policy and location : This is a remote position, but we value in-person collaboration and occasional team gatherings. Candidates must be located in the NCR region to facilitate these meet-ups, which will typically be held in Gurgaon
What is Sumtracker?
Sumtracker is a fast-growing SaaS startup revolutionizing inventory management for e-commerce businesses worldwide. Founded by IIT Delhi alumni, our powerful software empowers merchants selling across major platforms like Shopify, Amazon, eBay, Etsy, and more. We're proud to support a global client base across the US, UK, Australia, and beyond. At Sumtracker, we're passionate about simplifying the complexities of inventory for e-commerce entrepreneurs and are driven to become the industry leader in this exciting space. Join us as we make a real difference in the lives of online sellers
Position Overview
We are looking for a dynamic and detail-oriented Marketing Specialist to take ownership of our website and content marketing initiatives. This role is perfect for someone with a blend of creativity, strategic thinking, and strong organizational skills. You will play a pivotal role in driving our online presence, engaging our target audience, and supporting lead generation efforts.
Key Responsibilities :
Website Management :
- Build and manage landing pages on our website using a drag-and-drop platform, ensuring it’s always up-to-date, engaging, and optimized for user experience.
- Track website performance metrics and use insights to drive improvements in engagement and conversions.
Content Creation and Management :
- Develop and maintain a content calendar aligned with marketing goals.
- Create, edit, and publish high-quality content for the website, blog, and other channels.
- Collaborate with product and customer success teams to generate customer-centric content, including case studies, FAQs, and tutorials.
Campaigns and Promotions :
- Support the planning and execution of marketing campaigns, ensuring alignment with brand and business objectives.
- Coordinate with designers and other team members to produce compelling visuals and assets.
- Monitor and report on the performance of content and campaigns, providing actionable recommendations.
Collaboration and Communication :
- Work closely with the founders, especially the CEO, to align marketing efforts with overall business strategy.
- Collaborate with external vendors and freelancers when needed.
- Stay updated on industry trends and competitors’ activities to identify new opportunities.
Qualifications and Skills :
- Proven experience in website management, digital marketing, or content creation.
- Excellent written and verbal communication skills.
- Creative mindset with an eye for design and detail.
- Experience in e-commerce or SaaS industry.
- Knowledge of marketing automation tools and CRM systems.
Who will you report to: Founders
Why should you join us?
- Competitive compensation : We offer attractive salaries and annual performance-based increments
- Remote work : Enjoy the flexibility of working 100% remotely.
- Growth opportunities : Take on a pivotal role and gain full ownership of your work, accelerating your career development.
- Global impact : Work with a diverse, global client base, gaining valuable experience in understanding client behavior and needs across the world.
Team and Culture
At Sumtracker, we foster a culture that values autonomy, ownership, and transparency. Here's what you can expect.
- Process-driven and autonomous : We have well-defined processes that empower you to work independently and take ownership of your tasks.
- Transparency : We believe in open communication and keep everyone informed about company progress and individual contributions.
- Direct feedback : Share your thoughts and ideas directly with the founders, fostering a collaborative environment.
- Remote work flexibility : Enjoy the freedom of working 100% remotely.
- Team bonding : Participate in company gatherings to connect with your colleagues.
- Skill development : Enhance your skills with company-sponsored courses.
- Flexible work timings : Benefit from flexible work hours based on your role.
So, think we’re a good fit? Then let’s roll.
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