Digital Marketing Manager

3 days ago

Gurugram, India PlanetSpark Full time

Manager/Senior Manager - Performance Marketing - IIT/NIT/NSUT/DTU/BITS/IIIT/IIM


About the Company :


- PlanetSpark is on a mission to build the next generation of confident speakers and creative writers amongst kids and young adults. We are a series B funded global company impacting over 13 countries through live classes on communication skills through handpicked top 1% teachers, We are the category creators and market leaders in the communication skills segment.


- We Are backed by some top VCs, such as Prime Venture Partners, Indian Angel Network, FIITJEE, and global entrepreneurs such as Binny Bansal, Deep Karla,and Gokul Rajaram. We have raised over $24 million to date over five rounds.


- Come join a passionate team of over 500 young and energetic team members and 3500+ expert teachers on this rollercoaster ride to build the most loved brand for kids who will move the world


- Key Statics - Series B Funded - 13 countries - 60k Students - 4K Teachers - 2 Million Enrolled Classes


- About the Role : Lead performance marketing to achieve ROAS and CM3+ve growth


- Location - Preferred candidate only from Gurgaon location (Mandatory)


Responsibilities :


- Digital Marketing Strategy - Own the entire digital marketing strategy from channel mix, campaign mix and channel level strategy.


- Data Analysis: Analyse data across the marketing funnel through various dashboards. Take a lead in developing various marketing dashboards on Power BI and Metabase.


- Campaign Optimization: Hands-on approach towards managing various marketing channels such as FB, Google etc. Optimize campaigns through levers such as ad copies, landing pages, audiences, campaign structure, keyword optimization etc.


- Creative Design: Our marketing is mainly led by video creatives. The incumbent should have a strong understanding of how digital video creatives are designed and produced in-house.


- Organic Growth: Work on several organic and product-led growth initiatives to increase organic traction


- Try not to do too many things but rather do a few things really really well.


Qualifications :


1) B.Tech or MBA only from a top institute such as IIT's/NIT's/NSUT/DTU/ BITS/IIT/IIM


2) Excellent numerical ability and data analysis (non-negotiable)


3) 2-7 years of experience in a growth marketing roles at a consumer internet company with demonstrated ability to manage and scale performance marketing campaigns


4) Very strong desire to solve problems


  • 5) Creative thinking and the ability to craft compelling copies and create marketing videos

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