Marketing Manager

2 weeks ago

Mumbai, India Netscribes Full time

About the Role: We at Netscribes are seeking a strategic, hands-on Head of Marketing to lead and scale our marketing function, driving end-to-end marketing strategy, operations and execution. You will be responsible for leading the end-to-end marketing function including lead generation, campaign performance, account growth and marketing technology enablement playing a critical role in driving our overall growth. Key Responsibilities: Strategic Leadership: Define and drive global marketing operations strategies, aligning with company vision and business goals. Lead integrated service definition, go-to-market planning, and new business opportunity creation. Take full ownership of P&L for the marketing function, ensuring profitability and sustained growth. Partner with leadership to shape presales strategies, service integration models, and cross-sell/upsell initiatives. Marketing Operations & Technology: Implement and manage marketing tools, platforms and automation systems in coordination with revenue and sales ops teams. Champion best practices in data governance, campaign tracking, CRM and reporting. Drive marketing automation strategies Analytics & Performance Management: Track, analyze and optimize the effectiveness of lead generation, lead nurturing and funnel development programs. Develop marketing database strategies focusing on customer segmentation, data hygiene, and enrichment Provide regular reporting on campaign ROI, customer acquisition, retention and overall program effectiveness each week Team Management & Collaboration: Lead and mentor a cross-functional marketing team, ensuring delivery excellence across all functions, including content, design, SEO, and performance marketing. Collaborate across geographies and cultures, ensuring strong alignment with sales, product, and business leadership. Key Requirements: 7+ years of experience in B2B marketing, with a strong background in delivering large-scale digital or integrated marketing solutions to global clients Proven experience in integrated marketing strategy, marketing automation, and revenue-focused marketing initiatives. Strong analytical mindset with a hands-on approach to solving strategic and operational marketing challenges. Experience working with SaaS-based or tech-led services/solutions is highly preferred. Highly collaborative, culturally sensitive, and adept at working across functions and geographies. Excellent communication, stakeholder management, and storytelling skills.

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