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Marketing Executive – B2B

4 weeks ago

Chennai, Tamil Nadu, India InnoVites Full time

About the Role:

We're looking for someone who understands marketing, not just the tools and tactics, but the big picture. Someone who gets what it takes to connect with a B2B audience, can keep things moving without constant hand-holding, and genuinely enjoys rolling up their sleeves to create, optimize, and improve.

If you've got a few years of solid experience in B2B marketing, love working across design, automation, and campaign execution, and thrive when given ownership, you might be exactly who we need.

Key Responsibilities:

  • Plan and launch B2B marketing campaigns across digital (and occasional offline) channels
  • Create simple, effective design assets; social media posts, email creatives, brochures, presentations, and more
  • Set up and fine-tune sales & marketing automation workflows in HubSpot
  • Work closely with sales and product teams to align messaging and lead gen goals
  • Monitor performance of campaigns; think open rates, conversions, lead quality, and use that data to guide decisions
  • Stay on top of what's happening in wire and cable space, what competitors are doing, what customers care about, and how we can stand out
  • Take full ownership of your tasks, you'll have support and guidance, but this isn't a role where you're waiting for instructions every day

What We are Looking For:

  • 3–4 years of experience in B2B marketing
  • Confident using HubSpot or similar automation tools
  • Comfortable designing marketing assets (Canva, Adobe, Figma; whatever works for you)
  • A good grasp of how marketing funnels work and how to guide leads through them
  • A proactive attitude; someone who notices what needs to be done and just does it
  • Solid communication skills; you can write clearly and collaborate easily across teams
  • Organized, dependable, and genuinely excited to see things through

It's a Bonus If You Also Have:

  • An eye for good design and layout (you don't need to be a full-time designer, but good taste goes a long way)
  • Experience writing marketing copy or content that actually connects
  • An understanding of brand building and why consistency matters
  • Worked in or marketed to industrial/manufacturing companies

What's In It for You?

  • A chance to take real ownership of your work, this isn't a task-ticking role
  • Clear KPIs, but also room to explore and test new ideas
  • A small, collaborative team that actually values your input
  • Exposure to a wide range of projects, from automation to branding to campaign strategy
  • A role where marketing isn't siloed, we work closely with product, sales, and leadership