Marketing Mix Modelling Manager

Urgent Hiring

Location : Bangalore/ Hybrid

Role : MMM- Manager

Experience : 5+

Overview of role:

Our UK team aspires to build a hub in India to work alongside the UK team. We need an experienced professional to support the

practice, with a focus on the modelling required for MMM. Reporting the Account Lead (Modelling) of the Data Science &

Modelling in the India Hub this is an exciting opportunity to help shape a market leading MMM unit.

We envisage the initial months will be focused on establishing a cohesive team that are set up to work together as a unit, and

smoothly with the UK team. There will be a big focus on training and processes to make the partnership work. Over this period, as

the team grows, we will start to transition MMM projects across to the India hub, but with dual responsibilities for delivery across

both the India hub and UK team.

Once established, our ambition is to run a significant proportion of our MMM work out of the India hub, notably for the data and

modelling elements of the MMM project cycles. The India hub Project Lead (Modelling) will focus on providing best practice

modelling to support the delivery of MMM analytics.

Project Leads (Modelling) are key members of the Data Science & Modelling team, responsible for the day to day running of

projects and providing support for junior staff and direct reports. You are responsible for ensuring the modelling requirements for

each project are correctly scoped, models are statistically robust but intuitive and required outputs are delivered. It requires a

combination of technical modelling rigour, leadership, communication skills and media expertise.

3 best things about the job

1. You'll be a key member of the team responsible for the set up and success of this new Hub extension of the UK team.

2. You'll be working in a close knit friendly team who are there to support you at every stage of your career. We truly work as a

team

3. You'll be constantly learning and challenged. No two days will ever be the same, and every day there an opportunity to

improve on everything that has gone before.

Measures of success

In three months, you would have:

 Been fully immersed in the team's modelling approaches and developed a good working relationship with your team and

stakeholders In six months, you would have:

 Led the modelling elements of your first 1-2 client MMM projects, with support from junior team members; developed a strong and trusted relationship with your counterparts in the Data and Client teams

In 12 months, you would have:

 Delivered a variety of projects and taken on increasing ownership of the modelling processes and management within client projects across the department

Responsibilities of the role

 Ensure all modelling aspects of a project are statistically robust, intuitive and delivered on time to support timely delivery

of the overall client project

 Oversee and ensure modelling best practice within the team

 Understand marketing strategy and business issues across clients

 Ensure internal teams are fully aware and trained on Data Science &

Modelling ways of working

 Show ability to identify and deal with client issues before they get out of hand, from a modelling perspective

 Take responsibility for the development of junior team members, with support of Director/Account Lead

 Ability to delegate up and down, co-ordinating between groups and disciplines

 Forge strong stakeholder relationships

 Identify and suggest ways to grow income

 Be aware of project profitability

What you will need

 At least 5 year's hands on experience in Market Mix Modelling, with rich and complete data sets

 Degree or degree-level understanding of Economics, Maths, Stats, Sciences or another numerical subject

 Experience managing modelling projects for time series econometrics in the media or marketing industry – strong

Market Mix Modelling technical understanding and experience is required

 Detailed media and marketing knowledge

 The ability to convert modelling outputs into real world actionable insights and solutions

 Strong team building skills, with the ability to explain complex processes clearly

 Experience managing a team of analysts or econometricians

 Excellent knowledge of common modelling packages, Excel, PowerPoint, R or other programming language

 Experience of modelling projects across a range of sectors

Notice Period: Immediate- 30 Days

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