Marketing Manager

4 weeks ago

Hyderabad, Telangana, India Birla Institute of Technology and Science, Pilani Full time

About WILP:

Work Integrated Learning Programmes (WILP) was established in 1979 to focus on providing continuing education to working professionals across different sectors. WILP offers BSc, B. Tech, M. Tech, MBA and Certificate programmes. And for last 45 years, it's amongst the most successful corporate education brand with 1.31Lac graduates, 360+ corporate partners and 46,000 active learners across 50+ programmes.

Responsibilities:

Analytics & Business Intelligence

  • Build and maintain comprehensive analytics dashboards using tools like Tableau, Power BI, or Google Analytics
  • Develop KPI frameworks and performance metrics for marketing campaigns, lead generation, and student acquisition
  • Create automated reports for stakeholders including conversion funnels, ROI analysis, and attribution modeling
  • Conduct advanced analytics including predictive modeling for student enrollment forecasting
  • Monitor and analyze competitor digital presence and market trends

Data Management & Integration

  • Work with IT to establish data pipelines connecting Salesforce, Application Center, and advertising platforms
  • Ensure data quality, consistency, and accuracy across all marketing systems
  • Create unified customer data platform for 360-degree view of student journey

Performance & Marketing Automation

  • Design and implement marketing automation workflows across lead lifecycle from awareness to enrollment
  • Manage and optimize Salesforce CRM system including lead scoring, nurturing campaigns, and sales pipeline automation
  • Develop automated reporting systems for real-time campaign performance monitoring
  • Analyze marketing funnel performance and identify optimization opportunities

Technology & Vendor Management

  • Evaluate and implement new marketing technology solutions
  • Manage relationships with technology vendors and ensure optimal platform utilization
  • Define and execute the marketing and communication activities according to our marketing plan
  • Coordinate all marketing activities to generate leads
  • Collaborate with other teams to promote offerings
  • Inform clients and prospects of products and services through creative marketing strategies
  • Track performance of all marketing campaigns

Qualifications:

  • MBA or equivalent from a reputed institute
  • 3-7 years of post-qualification work experience in Marketing Analytics, Marketing Automation, Tech or Business Intelligence preferably in: Higher Education, EdTech, Corporate Education, Online Learning Platforms, Technology companies, SaaS platforms, Digital Marketing Agencies, Management Consulting firms with focus on data analytics and marketing technology

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