Marketing Manager

2 weeks ago

Hyderabad, Telangana, India Akoya Jewels Full time
CTC: 7-12 LPA

Responsibility

Ø Identify and analyze market trends, competitor activities, and consumer preferences in the luxury jewelry sector. Campaign Management: · Plan, coordinate, and oversee marketing campaigns across various channels, including digital, print, events, and public relations . · Establish campaign objectives, budgets, and timelines and monitor progress. Product Positioning: · Collaborate with product development teams to ensure that jewellery collections are aligned with market demand and brand positioning.

Ø Develop strategies to differentiate our products in the competitive jewellery market. Digital Marketing: · Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and online advertising campaigns. · Optimize digital efforts to drive website traffic, online sales, and customer engagement. Brand Management: · Maintain and strengthen the company's brand image, identity, and values.

Ø Ensure all marketing materials and messaging adhere to brand guidelines and reflect a luxury aesthetic. Market Research and Analysis: · Conduct in-depth market research to understand consumer behavior and preferences. · Use data and insights to make informed marketing decisions and adapt strategies as needed

Ø Strong understanding of digital marketing channels and social media platforms.
• Excellent written & verbal communication.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Strong analytical skills and ability to measure and analyse marketing metrics.

Ø Creativity and ability to think outside the box.
• Experience in trade show planning and coordination is preferred

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